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The Laws of Member Connection—Enrollment Through Lifetime Loyalty
The Laws of Member Connection—Enrollment Through Lifetime Loyalty

The Laws of Member Connection—Enrollment Through Lifetime Loyalty

Author: Bill McBride
Length: 74 minutes
Published: 2008
Format: DVD

Product Code: 827008342594
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DVD
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Price $49.95
Member Price $39.95
DOWNLOAD
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Price $37.46
Member Price $37.46
STREAMING
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Price $37.46
Member Price $37.46
DVD+DOWNLOAD
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Price $55.00
Member Price $55.00
DVD+STREAMING
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Price $55.00
Member Price $55.00
The Laws of Member Connection?Enrollment Through Lifetime Loyalty presents a comprehensive framework for profitably managing a commercial health club and delivering an extraordinary member experience. The DVD features concepts that are discussed in a thorough and inclusive manner in order to highlight a professional results-oriented approach to sales, service, operations, management, and leadership. The DVD focuses on the key steps involved in operating a modern-day health club in a competitive environment.

Among the topics covered:
  • Designing the member experience
  • Enrollment
  • On-boarding
  • Connection
  • Intervention of at-risk members
  • Loyalty
This session was presented by Mr. Bill McBride, Chief Operating Officer, Club One, Inc.

Order the audio-only MP3 version of this session for $15 (member price).