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IHRSA's Guide to Health Club Cleanliness
IHRSA's Guide to Health Club Cleanliness (PDF only)

IHRSA's Guide to Health Club Cleanliness (PDF only)

Author: Presented by IHRSA
Format: Print

Product Code: 500
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Price $14.95
Member Price $9.95
Price $14.95
Member Price $9.95
In June 2008, IHRSA launched a research program to explore the ways in which perceptions of health club cleanliness have become an important part in retaining members.

Specifically, we wanted to understand how club cleanliness affects member usage, retention and in-center spending. This research project, which includes an online survey of health club members and health club staff, along with a series of interviews among club operators, finds that members are indeed more likely to renew, recommend and increase the use of fee-based services and programs when they perceive the club to be clean.

This report presents the findings of our online surveys of 600 U.S. health club members, 495 health club staff, and in-depth interviews with leaders of health club companies across the country. Of the 600 U.S. health club members surveyed online, 201 were members who had joined their first club within the past six months; another 190 were members who had recently quit a club in the last six months and rejoined another club; and the final 209 consumers were members of a health club for three or more years. The health club staff sampling included 153 owners, 302 managers and 46 non-management-level employees.

This 16 page report covers:
  • Why Invest in Club Cleaning?
  • Where?s the Dirt?
  • Retaining Members: A Top Priority for Club Management
  • The Effect of Cleanliness on Usage and Non-Dues Revenue
  • Creating a Clean Club Culture