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120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth
120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth

120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth

Author: Presented by IHRSA
Format: Print

Product Code: 437
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In 1999, IHRSA set a goal of 100 Million Health Club Members Worldwide by 2010. In 2006, the bar was raised...

Sponsored by Cybex and CheckFree, IHRSA executive director John McCarthy has given the industry a much-anticipated sequel to his groundbreaking 100 Million/2010 book.

McCarthy analyzes the many changes in the fitness marketplace and customer demographics. He benchmarks how the industry is doing in meeting its original 100 Million Member goal. Further, McCarthy provides insights into how some of the best-run club companies are achieving growth and why he believes there will be, not 100 million, but 120 million health club members in 2010. This publication is a must-read for anyone who wants to understand the factors influencing the health club marketplace and for club operators who want to grow their business in the years ahead.

Key Insights:
  • Accelerating the pace of growth
  • The exercise imperative
  • The vital role of suppliers
  • New member integration
  • Appealing to Generation X 
Key Readers:
  • Club Owners and Managers: Turn to this report for strategy and market growth opportunities.
  • Developers: Get ahead of the game by reading about the future of the industry.
  • Industry Leaders: This report is a must-read for leaders in the health club business.
  • Industry Suppliers: Target future clubs and future health club members.
  • Leisure Market Researchers/ Financial Analysts: McCarthy's expertise in the health club industry will guide you to understand the future growth opportunities and anticipated consumer behavior within the health club sector of the leisure market.