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Winning the Retention Battle, Parts 1-3
Winning the Retention Battle, Parts 1-3 (PDF)

Winning the Retention Battle, Parts 1-3 (PDF)

Author: Presented by IHRSA
Format: PDF

Product Code: 401
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Price $60.00
Member Price $45.00
Solving the complexities of membership retention is one of the most sought after solutions in the health and fitness club world. The Fitness Industry Association (the UK trade body) has launched the findings of a major independent study reviewing the payment, usage, and retention patterns of 70,000 members over a two year period. Highlighting key trends throughout 64 clubs they pose a number of propositions that relate to all club operators worldwide. The findings are wide ranging and the implications are dramatic. One of the major findings illustrates the key importance of a new member's first month and by achieving a one visit per week average clubs can dramatically alter their bottom line. This is unique research from one of the fastest growing and most progressive markets in the world. The FIA, supported by their official trade show LIW and management software giants Gladstone MRM have started to unravel one of the most important issues for the entire club industry. One of the most talked about seminar sessions at the IHRSA convention in Phoenix, this research is now available through the IHRSA store.