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Top Ten Strategies for Winning the Retention Battle
Top Ten Strategies for Winning the Retention Battle (PDF)

Top Ten Strategies for Winning the Retention Battle (PDF)

Author: Presented by IHRSA
Format: PDF

Product Code: 424
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Price $60.00
Member Price $45.00
Membership retention has now become a major focus of attention for club operators' worldwide. The selling focus of the nineties has been extended to a 'sell and save' mentality with operators realizing the enormous benefits of retaining loyalty, commitment and membership dues. The Fitness Industry Association (UK trade organization) has been extensively researching this area for two years and its highly acclaimed 'winning the retention battle' series has been sold extensively throughout the world. More importantly the results of this research have changed and significantly improved the way club operators manage retention. This latest report is a review of the accumulated knowledge to date. Acting as a practical guide for the most important strategies that impact retention, it simply states the case for cause and effect. If retention is a hot topic for your business then this report will guide you through the key questions you should be asking of yourself, your staff and your operational processes.