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Antonio S. Williams, Ph.D., is an assistant professor and director of the graduate program in Athletic Administration and Marketing at the Indiana University School of Public Health. Williams is also the CEO of Identity Branding and Marketing, LLC. Additionally, Williams serves as an advisory panel member for the American Council on Exercise (ACE). Stemming from his experiences working in the sport and fitness industries, Williams’ primary areas of expertise include building and maintaining corporate and personal brand image, brand equity, brand awareness, and brand associations from a consumer-based perspective. More specifically, his research, programs, and consulting are designed to help organizations, professionals, and athletes in the sport and fitness industries build strong brands. 

101 Keys to Building a Strong Fitness Brand

Author: Antonio Williams
Published 2014
Length 95 pages

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Product Code: 9781606792902