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Melissa Rodriguez is the Senior Research Manager at IHRSA. Rodriguez is also an active eight-year certified fitness professional. Her experience as a personal trainer and research specialist grants her effective and valuable insight into fitness consumer behavior and club operations. Prior to joining IHRSA, Rodriguez was a fitness and conditioning specialist for Focus Fitness, an elite personal training center in Boston, Massachusetts. She has also served as a personal trainer for independent premium, non-profit, and multi-chain club organizations. Rodriguez holds a certified personal training certification through the National Academy of Sports Medicine and a certified strength and conditioning specialist designation from the National Strength and Conditioning Association. She received her B.A. in English and B.A. in Biology from Atlantic Union College in Lancaster, Massachusetts and M.B.A. in Financial Management from La Sierra University in Riverside, California. < br>
Phil Bonomo is Director of The Retention People, North America. He has over 25 years of industry experience and is responsible for overall business development and marketing, and oversees retention coaching and consultancy for all North American TRP clients. Bonomo is diligently focused on providing club operators the tools and knowledge to dramatically improve the member experience and to maximize retention overall.

Measuring Member Loyalty: Benchmarking Your Club Using IHRSA Research

Author: Melissa Rodriguez, Phil Bonomo
In this IHRSA webinar, you will learn how and why to measure your health club's member loyalty rate.
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Product Code: 2013607