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Vaughan Schwass was head of tourism promotion for New Zealand’s premier resort town, Queenstown, before joining Tourism New Zealand in Los Angeles in 1998 as USA and Canadian Marketing Manager. Returning to New Zealand in 2001, Schwass ran Tourism New Zealand’s product development and research unit for four years, before joining Les Mills in early 2005. His team is responsible for marketing and communications, the company’s Club Performance Team, online communications, events, and sales support. Over the five years Schwass has been with Les Mills, the organization has won the New Zealand Services Exporter of the Year twice, the New Zealand Marketing Supreme Award in 2009 and an international Effie (Advertising Effectiveness Award) for B2B marketing.

The Power of Living Brands (MP3)

Author: Vaughan Schwass
This session was recorded during IHRSA's 30th Annual International Convention & Trade Show in March 2011.
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Product Code: 11CONV68