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Nicki Anderson is the author of several well-received books on the health, wellness, and fitness industry, including Eight Steps to Create a Successful Personal Training Business and 101 Tips to Motivate Your Clients and Increase Retention. An IDEA master trainer and an NASM-certified personal trainer, she is also a health and fitness columnist for suburban Chicago newspapers, a family fitness contributor for eDiets, and an advisory board member for IHRSA's Club Business for Entrepreneurs magazine. Nicki sits on the IHRSA entrepreneurial advisory board, the IDEA personal training committee, the editorial advisory board for the IDEA Fitness Journal, the Nautilus Fitness Apparel Council, and USA Today's entrepreneurial advisory board. A much sought-after speaker, Nicki addresses groups all over the country.

Darren Jacobson is the innovator of the franchise personal-training concept for Virgin Active South Africa, where he manages over 750 personal trainers in 88 health/fitness clubs. Holding a bachelor's degree in human-movement science, he is a featured writer for numerous industry publications. Darren also sits on the IDEA Personal Training Committee. One of the most sought-after speakers in the health/fitness industry, he has presented at conventions across South Africa, Canada, and the USA. Darren can be contacted at

IDEA's Business Boot Camp

Author: Nicki Anderson, Darren Jacobson
With the proliferation of smaller clubs, an increase in the number of independent trainers, and heavy competition from the bigger chains, a growing need exists for practical, hands-on business education that will help business owners, managers, and entrepreneurs grow a successful, healthy business. The DVD delves into the finer aspects of business ownership featuring over five hours of cutting-edge ideas, insights, and information.
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Product Code: 827008805297