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Sal Pellegrino is the Director of Business Development for Star Trac in Raleigh-Durham, NC.

How to Prepare for a New Competitor

Author: Sal Pellegrino
Provides a roadmap on how established health/fitness facilities can respond to a situation that involves a tough, new competitor. The DVD uses case studies to detail examples of how some clubs have successfully converted commercial adversaries, particularly from large national chains, in their particular geographic area. In each instance the DVD reviews the action plan of the clubs for dealing with a new competitor and discusses how well the plan worked out. The DVD also offers ten proven strategies that clubs can employ to help them handle competitors.
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Product Code: 827008027194