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Nicki Anderson is the author of several well-received books on the health, wellness, and fitness industry, including Eight Steps to Create a Successful Personal Training Business and 101 Tips to Motivate Your Clients and Increase Retention. An IDEA master trainer and an NASM-certified personal trainer, she is also a health and fitness columnist for suburban Chicago newspapers, a family fitness contributor for eDiets, and an advisory board member for IHRSA's Club Business for Entrepreneurs magazine. Nicki sits on the IHRSA entrepreneurial advisory board, the IDEA personal training committee, the editorial advisory board for the IDEA Fitness Journal, the Nautilus Fitness Apparel Council, and USA Today's entrepreneurial advisory board. A much sought-after speaker, Nicki addresses groups all over the country.

Mary Bratcher, MA, is a certified life coach and co-owner of The BioMechanics in San Diego, California. She holds a master’s degree in psychology; and for over a decade, has used principles from psychology and life coaching to help people develop better strategies for dealing with life’s demands.



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The Business of Personal Training—Tools for Success

Author: Nicki Anderson, Mary Bratcher, MA
Provides clear recommendations, reliable advice, and useful tactics for successful business growth. The DVD is designed to assist health/fitness professionals to formulate the necessary strategies (e.g., marketing, organization, or legal issues) that can
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Product Code: 827008333691