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Jeremy Koerber, MA personifies the essence of marketing and customer service in the health and fitness industry. His philosophy is to find opportunities to serve in every capacity, making a trip to his fitness center or a session with Jeremy more than just an exercise session; it is an experience. His belief is to listen and understand the needs of his customers so he can provide products and services that satisfy those needs. Koerber understands the customer is the lifeblood to any organization, so to own a profitable personal-training business, you must meet and exceed customer expectations. Koerber is the fitness-center manager for the BJC WellAware Center, a medically-based fitness facility associated with BJC HealthCare, one of the largest nonprofit health-care organizations in the United States. He is the owner of Integrated Wellness Concepts, LLC, a personal-training company serving West St. Louis County. Koerber is also an adjunct instructor at the Goldfarb School of Nursing at Barnes-Jewish College, where he teaches marketing and customer service skills to health-care professionals. Koerber holds an undergraduate degree in health promotion from Southeast Missouri State University and a masters degree in marketing from Webster University. He is certified by the American College of Sports Medicine as a health fitness specialist and has over 12 years in the fitness industry. Koerber resides in St. Louis, Missouri, with his wife and two sons.

Kathy Bretsch, MBA, is the owner of Bretsch Communications Consulting, a firm providing communications solutions for organizations that want to be proactive about ensuring strategic, strong internal communications. Bretsch’s professional career in corporate communications, marketing, and writing spans nearly 20 years, with 12 years in the health-care industry. She currently consults for several large health-care organizations. Bretsch has an unbridled passion for fitness and a first-hand understanding of what the customer wants in a personal trainer: a trainer who is tuned into her needs and builds the training session into a relationship, a partnership. She believes that knowledge is power, and that as educated fitness professionals, you consciously make the choice at each and every session either to exceed customer expectations or to just show up. Those who exceed expectations will succeed. Bretsch earned a bachelor’s degree in journalism/mass communications and a masters degree in business administration, both from Southern Illinois University at Edwardsville. She’s a lifelong fitness enthusiast who enjoys running, competing in sprint triathlons and practicing yoga, encouraging everyone she meets to join her. Bretsch resides in St. Louis, Missouri, with her husband and two children.



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101 Ways to Improve Your Personal Training Business

Author: Jeremy Koerber, MA, Kathy Bretsch, MBA
Length 153 pages
Preview available
Also available as an eBook
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Product Code: 9781606791035