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Brent Darden is co-owner and general manager of the luxurious TELOS Fitness Center in Dallas, Texas. TELOS has been recognized by Fitness Management Magazine with three Nova 7 awards and was a finalist for the 2006 American Business Ethics award. Darden has provided consulting services within the health, fitness, and spa industry for over fifteen years and has extensive experience related to concept, management, and design of fitness centers and day spas. Formerly, Darden served as vice president of Cooper Aerobic Enterprises and, during his tenure, was recognized by IHRSA as General Manager of the Year.



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Maximizing Revenue Per Member Through Strategy, Sales, and Service

Author: Brent Darden, Cecil Hightower
Maximizing Revenue Per Member Through Strategy, Sales, and Service explains how health/fitness clubs can effectively integrate strategy, sales, and service to make consumers feel that they are being convinced, r
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Product Code: 827008021697