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Emmett Williams is a partner in the international marketing firm, Creative Fitness Marketing. He has extensive experience in planning and directing membership drives for independent health-club operators in Australia, New Zealand, the United Kingdom, the United States, and Canada. Williams’ involvement with independent clubs around the world gives him a unique insight into the critical issues for this segment of the industry.

Dave Wright is the worldwide general manager and partner in Creative Fitness Marketing. A presenter, author, and independent club owner, Wright has experienced and viewed all sides of the fitness industry around the globe and offers information and insight that are derived from his hands-on experience.

Using the Power of MYZONE to Cut to the Core of Member Motivation (Sponsored by MYZONE) (MP3)

Author: Emmett Williams, Dave Wright
This educational session was recorded during IHRSA's 32nd Annual International Convention & Trade Show in March 2013.
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Product Code: 13CONV16


The Triangle of Success—Sales, Marketing, Retention—for the Independent Operator

Author: Emmett Williams, Dave Wright
Presents an overview of the most critical success factors in health-club marketing, sales, and retention. Featuring two health/fitness professionals, who have traveled the world working with over 2,500 independent health clubs, the DVD is designed to be a
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Product Code: 827008348497