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Phillip Mills, the president of Les Mills International, is one of the pioneers of the international fitness industry and a driving force behind the popularization of the modern group-fitness experience. A New Zealand representative in hurdles in the 1970s, Mills won a track scholarship to the University of California–Los Angeles, where he graduated with a BA in philosophy. On returning to New Zealand, he took an increasing role in the Les Mills fitness club business, founded by his parents, Les and Colleen, and helped build the business into a nine-site chain, with 43,000 members. In the 1980s, Mills developed the exercise-to-music system that would later evolve into the seven group-fitness programs currently distributed by Les Mills International to more than 9,000 fitness clubs in 54 countries, with an estimated 3 million participants a week. Mills also developed the Les Mills Group Fitness Management system that supports the operation of the Les Mills program in clubs.



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Secrets of the World’s Most Successful Fitness Facilities

Author: Phillip Mills
Published 2013
Length 71 minutes
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Product Code: 827008286492

 

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Secrets of the World’s Most Successful Health Clubs (MP3)

Author: Phillip Mills
This educational session was recorded during IHRSA's 32nd Annual International Convention & Trade Show in March 2013.
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Product Code: 13CONV10

 

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Healthy People, Healthy Planet, Healthy Profits

Author: Phillip Mills
Provides an overview of why it makes strong economic sense for the fitness industry to go green. Featuring one of the most respected health/fitness professionals in the world, the DVD features a review of the key trends in the industry and explains why th
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Product Code: 827008323197

 

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Drive Growth and Retention With Group Fitness

Author: Phillip Mills
Drive Growth and Retention With Group Fitness explains why the health/fitness club industry needs to make a transformational change to address three of the primary obstacles to success it is facing: the need to be more fun, the need to be more social, and the need to handle the holistic health challenge confronting the world. The DVD examines the role of group fitness in this regard and details how group fitness can enhance member loyalty. The DVD also reviews what it takes to become a world-class, group exercise club, outlining the eight key elements of a championship training plan for developing and maintaining an exceptional group fitness program.
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Product Code: 827008020799

 

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Drive Growth & Retention with Group Fitness (MP3)

Author: Phillip Mills
This session was presented by Mr. Phillip Mills, Founder, Creative Director & Club Owner, Les Mills International Ltd.
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Product Code: 10cv36

 

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The Future of Fitness - Latest Insights on the Future of the Fitness Industry (MP3)

Author: Phillip Mills
This session was recorded during IHRSA's 30th Annual International Convention & Trade Show in March 2011.
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Product Code: 11CONV07