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Mike Connors is a 17-year veteran of the fitness industry. He is the owner of Optimal Fitness Systems International, a consulting firm specializing in club start-ups. In addition, he is the owner and operator of The New England Athletic Club, a 33,000 square foot multi-purpose club in Cromwell, Connecticut. As a consultant, Connors has assisted in the opening of over 100 clubs in 26 states and five countries, including Russia and Taiwan. His vast background in the health/fitness club industry includes everything from feasibility and financing to sales and marketing.



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The Ins & Outs of New Club Development

Author: Mike Connors
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible and how to select the best location for a club. The DVD also reviews how to develop
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Product Code: 827008213498