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Sherri McMillan holds a master’s degree in exercise physiology and was awarded the 2006 IDEA Program Director of the Year, the inaugural IDEA Personal Trainer of the Year, the 1998 Can-Fit-Pro Canadian Fitness Presenter of the Year, and was a finalist for the 2005/2006 ACE Fitness Educator of the Year. She has been in the fitness industry for over 18 years and has presented hundreds of workshops to thousands of fitness leaders throughout the world. She has authored five fitness books and manuals (Go For Fit—The Winning Way to Fat Loss, Fit Over Forty— The Winning Way to Lifetime Fitness, The Successful Trainer’s Guide to Marketing, Hiring and Training Master Trainers, and The Business of Personal Training), and she has been featured on a variety of educational fitness DVDs. With her husband Alex, she is the owner of Northwest Personal Training and Northwest Women’s Fitness Club in Vancouver, Washington and Portland, Oregon.



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The Business of Personal Training

Author: Sherri McMillan
This educational session was recorded during IHRSA 2017 in Los Angeles. This is a MP3 (audio-only) download.
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Product Code: 17CONV42

 

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The Business of Personal Training

Author: Sherri McMillan
Length 68 minutes
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Product Code: 827008401192

 

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Profitable Personal Training & Group Training Strategies

Author: Sherri McMillan
Length 81 minutes
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Product Code: 827008390199

 

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Managing a Highly Profitable Personal Training Department

Author: Sherri McMillan
In this IHRSA webinar, sponsored by Cybex, you will learn how to manage a highly profitable personal training department.
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Product Code: 2014622

 

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Achieving Excellence: Managing a Highly Profitable Personal Training Department

Author: Sherri McMillan
This educational session was recorded during IHRSA's 33rd Annual International Convention & Trade Show in March 2014. This is a MP3 (audio-only) download.
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Product Code: 14CONV65

 

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Clients and Trainers Who Play Together, Stay Together!

Author: Sherri McMillan
Length 132 minutes
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Product Code: 827008104192

 

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The Business of Personal Training: Building a Team that Generates More than a Million Dollars a Year!

Author: Sherri McMillan
Provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, op
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Product Code: 827008203796

 

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Developing a 12-Month Marketing Plan for Fitness Directors

Author: Sherri McMillan
Provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.
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Product Code: 827008292493

 

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Fun Games and Drills for Small-Group Training

Author: Sherri McMillan
Features a series of fun and entertaining games and drills that can be employed in a small-group setting to enhance everyone’s level of fitness. The DVD explains how to design simple contests utilizing a variety of training tools that are designed to get groups working hard and laughing a lot.
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Product Code: 827008047895