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Fred Hoffman is the founder of Fitness Resources, an education and consultancy company specializing in the development, launch and rollout of fitness training programs and products.

Author of Going Global: An Expert's Guide to Working Abroad in the International Fitness Industry, Hoffman has more than 30 years experience in the fitness and health industry as an educator, consultant and speaker. He holds a Masters Degree in Health Education from Boston University and is certified by ACSM and ACE.

Hoffman's expertise has taken him to nearly 50 countries on 6 continents to speak at conferences, present workshops and conduct staff training. He has authored numerous articles, and has appeared in over 150 international journals, magazines, newspapers and websites.

Hoffman was previously the recipient of the IDEA Fitness Instructor of the Year Award.



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Cross-Channel Marketing in the Social Age: Why It is Essential for the Success of Your Business

Author: Fred Hoffman, M.Ed.
Length 64 minutes
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Product Code: 827008388493

 

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Cross-Channel Marketing in the Digital Age

Author: Fred Hoffman, M.Ed.
This educational session was recorded during IHRSA 2016 in Orlando, FL. This is a MP3 (audio-only) download.
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Product Code: 16CONV39

 

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Forward Thinking for Future Success: What We Can Learn from the Hospitality Industry

Author: Fred Hoffman, M.Ed.
This educational session was recorded during IHRSA 2015 in Los Angeles, CA. This is a MP3 (audio-only) download.
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Product Code: 15CONV51

 

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Cross-Channel Marketing in the Social Age: Why it is Essential for the Success of Your Business

Author: Fred Hoffman, M.Ed.
In this IHRSA webinar, you will learn how to use social media to boost your health club business.
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Product Code: 2015640

 

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Forward Thinking for Future Success: What We Can Learn From the Hospitality Industry

Author: Fred Hoffman, M.Ed.
Length 65 minutes
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Product Code: 827008362592

 

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Make Contacts to Build Relationships

Author: Fred Hoffman, M.Ed.
Length 86 minutes
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Product Code: 827008305599

 

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Powerful Connections: Creating an Effective Social Media Campaign For Your Business

Author: Fred Hoffman, M.Ed.
Published 2014
Length 83 minutes

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Product Code: 827008336593

 

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Powerful Connections: Creating an Effective Social Media Campaign for Your Business

Author: Fred Hoffman, M.Ed.
This educational session was recorded during IHRSA's 33rd Annual International Convention & Trade Show in March 2014. This is a MP3 (audio-only) download.
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Product Code: 14CONV31

 

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Powerful Connections: Key Strategies to Guarantee Success with Social Media (Webinar)

Author: Fred Hoffman, M.Ed.
In this IHRSA webinar, sponsored by Cybex, you will learn how to take your health club's social media to the next level.
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Product Code: 2013612

 

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One Size Doesn’t Fit All: Which Social Media Platforms Are Best?

Author: Fred Hoffman, M.Ed.
Published 2013
Length 85 minutes
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Product Code: 827008293698

 

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One Size Doesn’t Fit All: Which Social Media Platforms are Best? (MP3)

Author: Fred Hoffman, M.Ed.
This educational session was recorded during IHRSA's 32nd Annual International Convention & Trade Show in March 2013.
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Product Code: 13CONV51

 

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Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry

Author: Fred Hoffman, M.Ed.
Length 155 pages
Preview available
Also available as an eBook
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Product Code: 9781606791837

 

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CORE-ography

Author: Fred Hoffman, M.Ed.
Reviews more than 30 total-body "core" exercises performed in the standing, sitting, and lying positions and designed to enhance strength, balance, coordination, muscle control, and posture. The DVD explains how to optimize workouts with simple, yet chall
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Product Code: 827008467594

 

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Fitting Together: 5 Winning Strategies for Managing Generational Differences in the Workplace (MP3)

Author: Fred Hoffman, M.Ed.
Presented by Mr. Fred Hoffman, Director of International Services, The Club Synergy Group
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Product Code: 10cv03