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Living Your Dream: Opening a Financially Successful Fitness Business

Author: Thomas Plummer
Length 256 pages
Preview available
Also available as an eBook
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Product Code: 9781606791691

 

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IHRSA 2009 Consumer Report: Health Club Activity Usage, Trends & Analysis (PDF)

Author: Presented by IHRSA
The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities. 


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Product Code: 545

 

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Creating a Warm and Welcoming Club Environment

Author: Brent Darden
Length 34 minutes
Preview Available

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Product Code: 827008967193

 

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Engaging New Members in the Club

Author: Brent Darden
Length 59 minutes
Preview Available

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Product Code: 827008968794

 

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Creating and Sustaining a Member-Service Culture

Author: Herb Lipsman (The Health Club Company)
Length 86 minutes
Preview Available

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Product Code: 827008969593

 

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Increasing Membership Retention in the Health and Fitness Industry

Author: Bill McBride
Length 29 minutes
Preview Available

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Product Code: 827008967995

 

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Research Forum: The Size & Scope of the Asia-Pacific & European Markets

Author: Presented by IHRSA
Review the newest numbers from European Market Report 2008. Explore current Industry Data Survey Findings. Discuss the on line survey: explanation and invitation to join. Discuss the new UK industry data survey started 2009 ò Discuss consumer research û O
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Product Code: 09cv97

 

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What Women Want - Attracting, Servicing & Retaining Women in Today's Fitness Environment

Author: Presented by IHRSA
Understand the needs of the female clientele. Learn how to design your club for todayÆs woman. Learn how to tailor your clubÆs marketing to women. Discover how to attract the female clientele with programming. Learn how to service and retain your female c
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Product Code: 09cv92

 

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Latest Trends in Successful Club Management

Author: Presented by IHRSA
Identify the key drivers of club success in today's market. Implement facility design and marketing ideas that will delight members and get attention in your community. Significantly increase member retention by systematically building deeper relationship
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Product Code: 09cv91

 

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Outreach Marketing Magic

Author: Presented by IHRSA
Learn how to embed your club in the community so if it's happening, your there. Discover proven lead generation strategies. Learn how to arrange trade-outs and shares for the ultimate win-win. Learn about corporate and group membership programs that grow
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Product Code: 09cv90

 

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Recruiting, Training & Keeping Good Trainers

Author: Presented by IHRSA
Develop strong apprenticeship and training programs. Create successful personal training orientation systems. Gain knowledge on how to keep a team of trainers happy. Discover 6 evaluation systems. Guarantee that you will be surrounded by great talent.This
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Product Code: 09cv89

 

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The Five Goals of Programming Success for Older Adults

Author: Presented by IHRSA
Eliminate 5 preconceived ideas. Identify 5 major issues that make this niche a club within your club. Understand the 5 wants and 5 needs of the aging market taken from the 6 dimensions of wellness. Hire and acquire the 5 necessary attitudes needed by a le
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Product Code: 09cv88

 

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How To...Compete with the Competition

Author: Presented by IHRSA
Explore the state of the large national chains, what is their USP and what do the facilities look like. Review what programs, equipment and entertainment options they provide & how to compete with them. Review design trends and facility offerings. Obtain
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Product Code: 09cv87

 

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2009 Employment Law Update & Managing the Generation Y Worker

Author: Presented by IHRSA
Learn about the needed information to recruit and retain the "Generation Y" worker now that they are entering the American workforce. Understand the "Generation Y" customer and worker. Discover how to avoid expenses related to overtime pay and discriminat
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Product Code: 09cv86

 

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The Growing Power of "Green": Why Your Club Must Ride the Wave

Author: Presented by IHRSA
Learn four strategic reasons as to why your club should be going green: it's easier to ride a wave than paddle. Discover what other clubs have done and what you can do ûnow! Discover how going green has increased profits. Use going green to differentiate
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Product Code: 09cv84

 

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Extraordinary Club Management

Author: Presented by IHRSA
Gain a very clear model for how sales & service are two sides to the same coin. Learn to design member experiences that deliver consistent wow factor. Discover systems and processes that create profitability and sustainability in competitive markets. Bett
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Product Code: 09cv83

 

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The Club Operators' Guide to Success: An In-Depth Look at Member Satisfaction

Author: Presented by IHRSA
Discuss member satisfaction in regards to club employees and operations. Discuss member satisfaction in regards all aspects of the general health club experience. Evaluate member feedback regarding health club sales & marketing practices. Discuss a detail
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Product Code: 09cv82

 

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Optimal Performance for Personal Trainers: How to Unleash Your Peak Potential

Author: Presented by IHRSA
Learn how to optimize your inner drive for training clients. Discover ways to maintain emotional control when clients become complacent. Learn how to enhance leadership. Discover how to enhance teamwork. Gain knowledge on how to have a tremendously profit
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Product Code: 09cv81

 

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Youth Performance Training Made Easy: How to Capitalize from Youth Memberships

Author: Presented by IHRSA
Learn how to attract the youth market and their parents to your club and sell more memberships. Learn how to generate additional revenue from outside your facility and provide your personal trainers with the opportunity to make more money by performing Te
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Product Code: 09cv80

 

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Guide to Successful Club Renovations: Current & Future Trends

Author: Presented by IHRSA
How to make your club a cutting edge "club of the future". Discover what the facility offering trends are for new clubs and how to incorporate them into your renovation. Learn about new decor trends and how to incorporate them into your renovations. Learn
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Product Code: 09cv79

 
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