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What You Need to Know to Create a Weight-Management Program at Your Club

Author: Presented by IHRSA
Create their club's needs analysis for different types of weight management programs, how weight management program effects on sales and retention, staffing needs and staff additions for weight management programs, learn unique equipment for weight manage
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Product Code: 05cv29

 

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The Size & Scope of the European Market (2005 MP3)

Author: Presented by IHRSA
This session was presented by Herman Rutgers from Global Growth Partners and Karsten Hollasch from Deloitte & Touche GmbH Corporate Finance Services.
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Product Code: 05cv52

 

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The Pre-Sale: Strategies for Selling New Health Club Memberships

Author: Presented by IHRSA
Embrace the need for a systematic approach to selling memberships. Understand the pre-qualifying and qualifying processes. Learn how to give a powerful club tour. Learn the basics of how to present memberships and close the sale. Identify key follow up st
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Product Code: 06CV23

 

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The Corporate Benefits of an Active Workforce (PDF)

Author: Presented by IHRSA
The FIA, therefore, IHRSA's equivalent partner in the UK have compiled a review that highlights the latest and very best of the research in this area. Pulled together by a research doctor specializing in this field and written to convince a Human Resourc
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Product Code: 407

 

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The Benefits of Regular Exercise

Author: Presented by IHRSA
This report brings together, for the first time, what has been learned about physical activity and health from decades of research.
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Product Code: 122

 

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The Benefits of Exercise for Children (100 Brochures)

Author: Presented by IHRSA
This brochure clearly outlines the beneficial impact regular exercise has upon the healthy development of children. Citing medical evidence, this publication makes a strong case for involving children in fitness for fun and a lifetime of good health.
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Product Code: 230

 

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Tested & Proven Marketing & Advertising for Boosting External & Internal Sales

Author: Presented by IHRSA
See actual case studies and examples of the most successful advertising, get proven strategies that really work for boosting referrals and profit center sales...
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Product Code: 05cv28

 

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Supersize It! Packaging Club Programs to Increase Revenue

Author: Presented by IHRSA
Discover 25 "Super-sized" Programs to implement at your club. Learn the core truths behind packaging fee-based programs. Receive a sample marketing plan. Learn how to increase pro shop sales by "supersizing"/packaging your programs. Learn how to increase
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Product Code: 05cv35

 

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Strategic Marketing for the Independent Club Owner

Author: Presented by IHRSA
Understand the five steps of consumer behavior. Understand and utilize market analysis
  • Understand and utilize competitor analysis. Understand how to use this information to develop a powerful marketing mix. This session is presented by Emmett Will
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    Product Code: 07CV49

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    Start Spreading the News: Simple Steps to Maximize Public Relations for Your Club

    Author: Presented by IHRSA
    Understand a variety of PR tools and recognize when they will be most effective, create a simple public relations plan for your facility, recognize what makes a strong story for the media, create a press release that the media will want to publish, and em
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    Product Code: 07CV35

     

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    Skin to Skin Contact Generates Profit & Retention

    Author: Presented by IHRSA
    Understand the Pathenon Theory to Club Income, receive a method for upselling members into programs after 30 days, and personal training models, and importance and how to communicate with members.
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    Product Code: 05cv15

     

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    Selling Club Services to Corporations

    Author: Bill McBride
    Length 53 minutes
    Preview Available

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    Product Code: 827008347599

     

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    Selling Club Memberships

    Author: Karen Woodard-Chavez
    Length 126 minutes
    Preview Available

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    Product Code: 827008346790

     

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    Sales Psychology 101

    Author: Presented by IHRSA
    Learn to identify the six psychological motivators that persuade people to say "yes." Learn how to apply these factors to your promotional materials and marketing strategies to increase sales and profits without compromising moral values. Learn how these
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    Product Code: 05cv40

     

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    Positioning Your Health Club as the First Choice for Healthcare

    Author: Presented by IHRSA
    This session was presented by Jason Conviser from JMC & Associates.
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    Product Code: 05cv34

     

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    Maximizing Your Club's Marketing & Sales Efforts

    Author: Presented by IHRSA
    Have a deeper understanding of the CTTA, Critical Time Trade Area. Learn why you have to have an external, internal marketing strategy and how they must work together. How to CAP or end a marketing campaign to capture the reactive buyer. Why marketing and
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    Product Code: 06CV67

     

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    Marketing Forum: The Ten Biggest Marketing Mistakes & How to Avoid Them

    Author: Presented by IHRSA
    Learn why getting customers to walk through a club's doors is harder than ever in today's competitive marketplace, learn why most clubs fall prey to marketing mistakes that result in a lower response rates...
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    Product Code: 07CV78

     

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    Marketing a Successful Corporate Fitness Program

    Author: Presented by IHRSA
    Market a fitness program to potential corporate clients. Develop a fitness center vision statement for the corporation. Identify the three different models for corporate fitness centers. Know the strengths and limitations of each model. Understand the cri
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    Product Code: 06CV82

     

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    Managing the Sales Team and Process

    Author: Bill McBride
    Length 75 minutes
    Preview Available

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    Product Code: 827008348398

     

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    Kill Darius!

    Author: Presented by IHRSA
    Please join Jay Singer in taking an intimate and inspiring look at Alexander's life and brilliant strategy as he defeated a much larger and formidable opponent at this pivotal battle. Mr. Singer provides insights and lessons from Alexander that will inspi
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    Product Code: 05cv55

     
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