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The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers!

Author: Presented by IHRSA
Understand the barriers to overcome in sales presentations. Improve sales performance. Improve in the new member experience. Improve club retention. Understand the psychology of exercise participation. This session is presented by Mr. Chris Gallo, Owner,
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Product Code: 08CV28

 

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The Healing Power of Exercise

Author: Presented by IHRSA
50 Groundbreaking Studies Show that Regular Exercise Fights Disease, Improves the Quality of Life, and Helps Stave Off the Ravages of Aging.



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Product Code: 493

 

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120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth

Author: Presented by IHRSA
McCarthy provides insights into how some of the best-run club companies are achieving growth and why he believes there will be, not 100 million, but 120 million health club members in 2010. This publication is a must-read for anyone who wants to understan
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Product Code: 437

 

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Non-Sales Professional's Guide to Selling Club Services and Products

Author: Stephen Tharrett
Length 61 minutes
Preview Available

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Product Code: 827008349197

 

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Developing a 12-Month Marketing Plan for Fitness Directors

Author: Sherri McMillan
Provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.
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Product Code: 827008292493

 

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Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

Author: Thomas Plummer
Length 403 pages
Preview available
Also available as an eBook
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Product Code: 9781585180493

 

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What You Need to Know to Create a Weight-Management Program at Your Club

Author: Presented by IHRSA
Create their club's needs analysis for different types of weight management programs, how weight management program effects on sales and retention, staffing needs and staff additions for weight management programs, learn unique equipment for weight manage
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Product Code: 05cv29

 

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The Size & Scope of the European Market (2005 MP3)

Author: Presented by IHRSA
This session was presented by Herman Rutgers from Global Growth Partners and Karsten Hollasch from Deloitte & Touche GmbH Corporate Finance Services.
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Product Code: 05cv52

 

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The Pre-Sale: Strategies for Selling New Health Club Memberships

Author: Presented by IHRSA
Embrace the need for a systematic approach to selling memberships. Understand the pre-qualifying and qualifying processes. Learn how to give a powerful club tour. Learn the basics of how to present memberships and close the sale. Identify key follow up st
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Product Code: 06CV23

 

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The Corporate Benefits of an Active Workforce (PDF)

Author: Presented by IHRSA
The FIA, therefore, IHRSA's equivalent partner in the UK have compiled a review that highlights the latest and very best of the research in this area. Pulled together by a research doctor specializing in this field and written to convince a Human Resourc
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Product Code: 407

 

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The Benefits of Regular Exercise

Author: Presented by IHRSA
This report brings together, for the first time, what has been learned about physical activity and health from decades of research.
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Product Code: 122

 

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The Benefits of Exercise for Children (100 Brochures)

Author: Presented by IHRSA
This brochure clearly outlines the beneficial impact regular exercise has upon the healthy development of children. Citing medical evidence, this publication makes a strong case for involving children in fitness for fun and a lifetime of good health.
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Product Code: 230

 

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Tested & Proven Marketing & Advertising for Boosting External & Internal Sales

Author: Presented by IHRSA
See actual case studies and examples of the most successful advertising, get proven strategies that really work for boosting referrals and profit center sales...
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Product Code: 05cv28

 

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Supersize It! Packaging Club Programs to Increase Revenue

Author: Presented by IHRSA
Discover 25 "Super-sized" Programs to implement at your club. Learn the core truths behind packaging fee-based programs. Receive a sample marketing plan. Learn how to increase pro shop sales by "supersizing"/packaging your programs. Learn how to increase
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Product Code: 05cv35

 

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Strategic Marketing for the Independent Club Owner

Author: Presented by IHRSA
Understand the five steps of consumer behavior. Understand and utilize market analysis
  • Understand and utilize competitor analysis. Understand how to use this information to develop a powerful marketing mix. This session is presented by Emmett Will
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    Product Code: 07CV49

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    Start Spreading the News: Simple Steps to Maximize Public Relations for Your Club

    Author: Presented by IHRSA
    Understand a variety of PR tools and recognize when they will be most effective, create a simple public relations plan for your facility, recognize what makes a strong story for the media, create a press release that the media will want to publish, and em
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    Product Code: 07CV35

     

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    Skin to Skin Contact Generates Profit & Retention

    Author: Presented by IHRSA
    Understand the Pathenon Theory to Club Income, receive a method for upselling members into programs after 30 days, and personal training models, and importance and how to communicate with members.
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    Product Code: 05cv15

     

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    Selling Club Services to Corporations

    Author: Bill McBride
    Length 53 minutes
    Preview Available

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    Product Code: 827008347599

     

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    Selling Club Memberships

    Author: Karen Woodard-Chavez
    Length 126 minutes
    Preview Available

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    Product Code: 827008346790

     

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    Sales Psychology 101

    Author: Presented by IHRSA
    Learn to identify the six psychological motivators that persuade people to say "yes." Learn how to apply these factors to your promotional materials and marketing strategies to increase sales and profits without compromising moral values. Learn how these
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    Product Code: 05cv40

     
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