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Mastering Health Club Management (PDF)

Author: Presented by IHRSA
Managing a successful health club requires a mosaic of skills. A key part of becoming an exceptional manager is being receptive to new ideas; filtering out those ideas that are not quite right f
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Product Code: 501

 

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Corporate Sales Strategies—The Total Solution

Author: Kevin Heater, Lee Vallely
Presents a comprehensive overview of how to design and implement an effective and successful corporate sales channel. The DVD details the key factors inherent in such a channel and reviews the steps involved in developing compelling employee marketing pro
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Product Code: 827008208098

 

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Keys to Soft Selling in a Hard World

Author: Eddie Tock
Details the six basic concepts that lead to successful club sales and reviews the "winning formula" of the top 10% of club sales people and how individuals can profit from it. The DVD explains how to "make it happen" in club sales and why clubs should sel
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Product Code: 827008219391

 

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Marketing Forum

Author: Presented by IHRSA
This session is presented by Mr. Phil Bonomo, Marketing Consultant, IHRSA.
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Product Code: 08CV90

 

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Innovative Marketing Technology Strategies for Generating Prospects

Author: Presented by IHRSA
Learn how to use e-booklets to rejuvenate traditional marketing mediums. Learn how to use your website to virtually market your club. Learn how teleseminars can boost credibility and your prospect list. Learn how to easily create podcasts and other shared
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Product Code: 08CV79

 

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Tools to Increase Your First Time Closing Skills

Author: Presented by IHRSA
Understand the imperatives behind professional, gracious selling. Clearly understand the buyer's true hesitation. Move the sales process forward faster. Communicate more comfortably and effectively. Close more sales with a shorter sales cycle. This sessio
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Product Code: 08CV76

 

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Branding Forum: Key Strategies for Branding and Positioning Your Club

Author: Presented by IHRSA
Learn how to brand your club inside and out successfully. Learn how to position your club so it stands out from the competition. Learn why the experience of your club is vital to your success. Learn to emotionally connect to potential members through effe
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Product Code: 08CV55

 

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E-Programming: 25 Winning Website Campaigns That Will Drive Fee-Based Programming

Author: Presented by IHRSA
Discover 25 website fee-based programming campaigns and promotions. Conduct web program marketing S.W.O.T.T. anaylsis (strengths, weaknesses, opportunities, threats, trends). Master key components to measuring and maximizing program marketing R.O.I. Pract
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Product Code: 08CV41

 

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The Magic Triangle: Integrating Your Health Club's E-Mail, Websites, & Local Marketing

Author: Presented by IHRSA
Increase customer traffic by integrating website and email marketing strategies with your club's local advertising and promotion. Increase club revenues by fully incorporating your website into your marketing strategy. Strengthen member relationships thro
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Product Code: 08CV3

 

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Selling Memberships With Proof, Not Promises

Author: Presented by IHRSA
Know what your members want and prove you can give it to them. Learn why objection handling is only necessary if you've already failed. Understand why asking the right questions in the right order gets the right responses. Discover how pressing hot button
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Product Code: 08CV15

 

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21.5 Marketing Strategies That Produce Profit

Author: Presented by IHRSA
Features ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join a health/fitness facility but never quite get around to doing so.This session is presented by Mr.
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Product Code: 08CV14

 

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Abracadabra! Revealing the Magic of Public Relations

Author: Presented by IHRSA
Understand a variety of PR tools and recognize when they will be most effective. Create a simple public relations plan for your facility. Recognize what makes a strong story for the media. Create a press release that the media will want to publish. Employ
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Product Code: 08CV111

 

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Marketing a Successful Corporate Fitness Program

Author: Presented by IHRSA
The rationale for creating a corporate fitness program
  • How to market for continued success. Essentials for a successful corporate fitness program. How to measure success in a corporate fitness program. How to attract the corporate population into
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    Product Code: 08CV110

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    Sales Forum

    Author: Presented by IHRSA
    This session is presented by Ms. Karen Wischmann, President, Total Woman Gym.
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    Product Code: 08CV101

     

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    The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers!

    Author: Presented by IHRSA
    Understand the barriers to overcome in sales presentations. Improve sales performance. Improve in the new member experience. Improve club retention. Understand the psychology of exercise participation. This session is presented by Mr. Chris Gallo, Owner,
    (read more...)

    Product Code: 08CV28

     

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    The Healing Power of Exercise

    Author: Presented by IHRSA
    50 Groundbreaking Studies Show that Regular Exercise Fights Disease, Improves the Quality of Life, and Helps Stave Off the Ravages of Aging.



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    Product Code: 493

     

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    120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth

    Author: Presented by IHRSA
    McCarthy provides insights into how some of the best-run club companies are achieving growth and why he believes there will be, not 100 million, but 120 million health club members in 2010. This publication is a must-read for anyone who wants to understan
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    Product Code: 437

     

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    Non-Sales Professional's Guide to Selling Club Services and Products

    Author: Stephen Tharrett
    Length 61 minutes
    Preview Available

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    Product Code: 827008349197

     

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    Developing a 12-Month Marketing Plan for Fitness Directors

    Author: Sherri McMillan
    Provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.
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    Product Code: 827008292493

     

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    Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

    Author: Thomas Plummer
    Length 403 pages
    Preview available
    Also available as an eBook
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    Product Code: 9781585180493

     
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