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Leverage the Global Audience: Take Your Offline Presence Online

Author: Presented by IHRSA
Learn how to connect with the internet-savvy client of today. Discover how your professional reach can expand beyond geographic boundaries and into a world market. Learn cost-effective ways to leverage this global audience through the Web. Learn how to de
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Product Code: 09cv58

 

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Driving Your Brand Inside Your Club - When Your Staff Catches Your "Brand Fever" Your Marketing Budget Goes Further!

Author: Presented by IHRSA
Discover why ""Branding is Everything and Everything is a Brand." Learn why your brand message must be simple yet compelling. Gain knowledge on how to differentiate your organization from the competition. Learn why effective communication of your brand to
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Product Code: 09cv54

 

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Weight Management Programming: One Size Does Not Fit All

Author: Presented by IHRSA
Learn how to evaluate your market to determine which of eight different types of weight management programs best match the lifestyles and desired outcomes of future participants. Learn how to evaluate your team to determine if they have someone who is cap
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Product Code: 09cv29

 

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Brand Passion: Advertising & Branding That Works!

Author: Presented by IHRSA
Learn how to stand out from your competition. Learn how to position your club and why it is vital to its success. Learn from the greatest brands in the world how to better market your club. Learn how the right branding, advertising, and customer service c
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Product Code: 09cv28

 

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Getting a Competitive Edge with E-Marketing Strategies

Author: Presented by IHRSA
Learn the important difference between traditional versus internet marketing. Learn the one goal all clubs should have for Internet Marketing. Discover 10 Strategies for capturing new club prospects with the Internet. Learn how to build an Internet infras
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Product Code: 09cv27

 

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Enhance the Fitness of your Facility

Author: Presented by IHRSA
Learn how to turn fitness goals into sales goals! Join Polar and fellow industry members for insight on new fitness assessment technology, personal training education and corporate wellness.
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Product Code: 09cv19

 

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Turning Your Website into a Profit Center

Author: Presented by IHRSA
In "Turn Your Website into a Profit Center" with MINDBODY, Inc.'s CEO, Rick Stollmeyer, you will learn how to grow your business with e-commerce and online marketing. Give your clients online real-time scheduling, an online store, gift cards, membership o
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Product Code: 09cv18

 

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IHRSA Group Purchasing: Discover the Value & Experience the Savings

Author: Presented by IHRSA
Learn more about the IHRSA Group Purchasing Vendors and what they can offer to you. Change the way you think about purchasing products your company uses every day. Understand how you can save now more than ever. Learn how your IHRSA membership can pay for
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Product Code: 09cv17

 

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Garmin Fitness in the Club: An Indoor / Outdoor Solution

Author: Presented by IHRSA
Garmin brings a solution to the fitness club environment, tying members' outdoor and indoor fitness experiences together. It produces results, engages members and keeps them coming back to you more.
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Product Code: 09cv16

 

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How To...Hire Top Performers to Enhance Sales Efforts

Author: Presented by IHRSA
Discover where to find quality people to work in your business, Learn how to write an ad that will generate applicants, Discover an interview process to identify the 'real' person applying for the role, Learn what the best companies are doing to be an emp
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Product Code: 09cv15

 

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IESE Case Study II: Turning Customer Loyalty into Profitable Growth: The Ultimate Objective of Great Service

Author: Presented by IHRSA
Loyalty-focused management is not only about making an effort to retain customers but moreover about developing strategies to attract the right customers as well as to maximize the value of the served customer base. This is required in order to ultimately
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Product Code: 09cv10

 

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How To...Develop Club Projections and Long-Term Financials

Author: Presented by IHRSA
The process of strategic planning will uncover the efforts that are most important to your future and the future success of your club. Learn how to grow and develop the competencies and practices needed to succeed at all levels and how implementing strate
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Product Code: 09cv9

 

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ACSM's Exercise is Medicine™: A Clinician's Guide to Exercise Prescription

Author: Steven Jonas
Designed to help clinicians learn how to motivate and educate patients on how to incorporate regular exercise into their daily lives. The central focus is on how to help patients become motivated and stay that way. It covers how to design practical exerci
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Product Code: 9781582557397

 

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Why People Don't Join (PowerPoint and PDF)

Author: Presented by IHRSA
Why don't more people join health clubs?

During the fall of 2005, IHRSA and a team of researchers at George Washington University Medical Center surveyed a representative sample of the online U.S. population.  The objective of this study was
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Product Code: 527

 

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Building a Corporate Wellness Program, A Guide for Club Owners and Operators

Author: Presented by IHRSA
Discussing the opportunity with corporate wellness and best practice tips, this guide prepares club owners to:
  • Design your club's corporate wellness program
  • Identify potential corporate partners in your community

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Product Code: 526

 

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The Economic Benefits of Regular Exercise, 2009

Author: Presented by IHRSA
Experts say that 68% of employers offered wellness benefits in 2007, compared with 57% in 2003, according to the Society for Human Resource Management (SHRM).

More and more companies want their employees happy and healthy... but do they know that they can also save lots of money by having fitter employees?  This publication will help you get them on board with your health club!
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Product Code: 525

 

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How to Prevail in Competitive Markets

Author: Presented by IHRSA
The entire fitness industry has entered a new and more demanding era brought on by the intensification of competition. IHRSA Executive Director John McCarthy, drawing on more than 25 years of experience and keen observations, has authored this guide to he
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Product Code: 436

 

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Why People Stay

Author: Presented by IHRSA

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Product Code: 506

 

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Why People Quit

Author: Presented by IHRSA

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Product Code: 505

 

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21.5 Marketing Strategies That Produce Profit

Author: Justin Tamsett
Features ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join a health/fitness facility but never quite get around to doing so.This session is presented by Mr.
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Product Code: 827008334490

 
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