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Customer Service: Everything Fitness Professionals Need to Know that Certifications Do Not Address (MP3)

Author: Lawrence Biscontini, MA, CDC
This session was presented by Mr. Lawrence Biscontini, Movement Specialist, fg2000.
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Product Code: 10cv75

 

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Group Training: How to Do it Right the First Time (MP3)

Author: Presented by IHRSA

This session was presented by Mr. Bob Esquerre, Chief Executive Officer, Esquerre Fitness Group.
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Product Code: 10CV76

 

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Secrets to Success in Running a Personal Training Business (MP3)Workforce (MP3)

Author: Presented by IHRSA
This session was presented by Mr. Todd Durkin President & Founder, Fitness Quest 10.
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Product Code: 10cv01

 

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Exercise Is Medicine, Exercise Is Wellness: Great, Now How Do I Make a Profit?

Author: Jason Conviser, Ph.D., FACSM
Exercise Is Medicine, Exercise Is Wellness: Great, Now How Do I Make a Profit? explores how health/fitness clubs can make a profit on wellness. The DVD reviews the positive impact that exercise has on the effort
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Product Code: 827008018796

 

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Retain and Gain: Member Retention – the Key to Club Success

Author: Jarod Cogswell
Online Education:  IHRSA Webinar – Retain and Gain: Member Retention – the Key to Club Success 

Presented by: Jarod Cogswell, General Manager / Regional Wellness Director, ClubSport Oregon / Leisure Sports, Inc.

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll:
  • Learn how to minimize membership cancellations
  • Review and understand the benefits of improved member retention
  • Learn how to enhance your service culture and how it affects your membership retention

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Product Code: 553

 

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The Strengths-Based Sales Force

Author: Brenda Abdilla
Online Education:  IHRSA Webinar

The Strengths-Based Sales Force
Presented by: Brenda Abdilla, President, Management Momentum LLC

Length: 84 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll:
  • Review groundbreaking Gallup research on what creates a top producing sales force—the myths and the reality
  • Learn the single greatest determining factor in sales success
  • Review the management factor

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Product Code: 552

 

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Strategic Marketing: Maximizing Your ROI

Author: Derek Barton
Online Education:  IHRSA Webinar

Strategic Marketing: Maximizing Your ROI
Presented by: Derek Barton, President/CEO, Barton Productions

Length: 90 Minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll learn:
  • Learn how to position your club and why it is vital to its success
  • Learn key strategies on how to attract new members while retaining your current membership
  • Learn how the right branding, advertising, and customer service can make a difference

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Product Code: 551

 

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Take Back Your Life! (100 Brochures)

Author: Presented by IHRSA
Order Ready-Made Mailers for your Prospective Members

IHRSA presents an easy marketing piece that you can use immediately.   Titled ôTake Back Your Life!ö, these self-mailing trifold brochures reinforce the many benefits of regular exer
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Product Code: 550

 

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Youth Performance Training: Capitalizing on a Multi-Billion Dollar Market

Author: Bill Parisi, CSCS, CPT
Online Education:  IHRSA's 2009 Webinar Series

Presented by Bill Parisi, Founder & CEO, Parisi Speed School and Sponsored by Parisi Franchise Systems, Inc.
  • Discover how to utilize youth sports performance training as a tool to generate more foot traffic in your club
  • Gain knowledge on how to successfully market a youth performance business
  • Learn how to up-sell semi-private and private training to youth

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Product Code: 547

 

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Personal Trainers’ Guide to Earning Top Dollar: A Cutting-Edge Guide to Maximizing Your Income as a Personal Trainer

Author: Ben Greenfield
Length 155 pages
Preview available
Also available as an eBook
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Product Code: 9781606790687

 

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Personal Training Management – Eight Critical Components

Author: Brent Darden
Personal Training Management – Eight Critical Components

Sponsored by Parisi Franchise Systems, Inc.

Presented by Brent Darden, Owner & General Manager, TELOS Fitness Center 
  • Learn how to create a foundation for success
  • Review internal and external marketing principals of marketing personal training
  • Understand why support systems are the secret to a successful program
  • Discover how to build ownership and accountability among trainers

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Product Code: 544

 

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Club Programming for Fun, Retention & Profit

Author: Laurie Cingle
Presented by: Laurie Cingle, President, Laurie Cingle Consulting & Coaching
  • Learn how to develop effective and profitable club programs
  • Discover how to utilize programs to promote your club memberships.
  • Learn how to develop an effective and profitable personal training business.

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Product Code: 542

 

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Creating a Member-Centric Club Environment

Author: Karen Wischmann
Presented by: Karen Wischmann, President, Total Woman Gym

Length: 1 hour 24 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you will:
  • Learn how to define your club's standards for member-centric excellence
  • Discover how to create programs that get and keep your members involved
  • Explore how to use your web site to create a community for your members
  • Learn how to communicate with your members the right way

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Product Code: 540

 

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Turn Your Club into a Community

Author: Herb Lipsman (The Health Club Company)
"IHRSA's webinar (Turn Your Club into a Community) was fabulous!  Herb Lipsman (President & CEO of The Health Club Company) is an industry veteran like me and he has great insight into the business. Once more club operators find out how valuable Once more club operators find out how valuable these webinars are, many more will sign up.”    -- Cary L. Adler, President, Spa 23 Health & Racquet Club
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Product Code: 531

 

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Making the Sale: Skills Needed to Become an Effective Membership Consultant

Author: Presented by IHRSA
Learn the 3 primary and 2 support skills necessary for well rounded and successful membership consultant. Learn marketing / prospecting skills that will ensure sales goals are realized. Learn industry benchmarks for today's consultant and how to measure t
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Product Code: 09cv94

 

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New Member Integration that Drives Maximum Profitability

Author: Presented by IHRSA
Understand the true purpose and need for New Member Integration. Learn why most New Member Orientations set members up to fail. Learn about structuring a new approach to your New Member Orientation to increase sales. Understand why there will never be a b
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Product Code: 09cv78

 

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How To...Generate Non-Dues Revenues

Author: Presented by IHRSA
Identify categories of programs and services to offer that people want and will pay extra for. Analyze examples of proven profit centers in clubs today and why they work. Discuss how to select the right staff that will turn those program and service ideas
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Product Code: 09cv76

 

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Voluntary Facility Certification: An Update and Forum on the Current Industry Initiative

Author: Presented by IHRSA
Why is IHRSA involved in the development of a voluntary facility certification process? How is the voluntary facility certification process being developed? What would the current draft of the voluntary facility certification process require of clubs? Wh
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Product Code: 09cv75

 

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13th Annual IHRSA Financial Panel: An Updated Financial Outlook on the Club Industry

Author: Presented by IHRSA
Given the major challenges created by the economy and the financial markets, this session is ideal for CEOs, CFOs, Club Owners, GMs and those who are interested in the impact on the changing club marketplace. A panel of financial experts, which represent
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Product Code: 09cv74

 

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Asia-Pacific Forum: The Asian Fitness Industry - What's Happening by Country

Author: Presented by IHRSA
Explore the key operating trends in most countries throughout Asia. Learn from the interesting design and infrastructure in various countries. Discuss some unique programming which is having success in different cultures. Learn where the markets themselv
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Product Code: 09cv73

 
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