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Outrageous Customer Service

Author: Nicki Anderson
Explains how personal trainers can create a special niche in the marketplace for themselves by doing something that costs them little, yet garners relatively large returnsùgreat customer service. The DVD presents unique customer-service ideas and suggesti
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Product Code: 827008757190

 

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Exceed Member Expectations Through Staff Hiring

Author: Presented by IHRSA
Learn how to hire correctly. Discover how to cut retention by adding a coach program to your club. Discover why not to meet members' expectations, but to EXCEED members' expectations. Learn how to track retention effectively. Walk away with 10 ideas you c
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Product Code: 09cv96

 

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Strategic Enrollment: The Bridge from Membership to Training

Author: Presented by IHRSA
Learn how to seamlessly build a bridge from the point of sale to the personal training profit center. Learn how to present the for-fee fitness component as a "must" without evoking pressure or sales resistance. Discover how to eliminate the affordability
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Product Code: 09cv95

 

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What Women Want - Attracting, Servicing & Retaining Women in Today's Fitness Environment

Author: Presented by IHRSA
Understand the needs of the female clientele. Learn how to design your club for todayÆs woman. Learn how to tailor your clubÆs marketing to women. Discover how to attract the female clientele with programming. Learn how to service and retain your female c
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Product Code: 09cv92

 

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The Secrets to Attracting & Retaining the Inactive Population

Author: Presented by IHRSA
Learn to understand the deconditioned/inactive population. Learn specific marketing techniques needed for this market. Develop unique programming for inactive clients. Learn how to create and develop a marketing strategy to attract the inactive client. Le
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Product Code: 09cv45

 

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Own Your Potential: Live Strong & Prosper

Author: Presented by IHRSA
Discover how your attitude, your thinking and exercise team up to enrich your life. Learn how smart relates to the latest research on exercise. Be more successful in your career. Learn to live with the ultimate confidence. Create your own powerful definit
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Product Code: 09cv34

 

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Selling Exercise as Medicine: How to Get the Medical Community Behind Our "Drug"

Author: Presented by IHRSA
Discover the formula for calculating the financial value of each member. Learn why members leave. Discover the six fundamentals of universal fundamentals of membership retention. Learn how to develop a member service culture. Discuss how to handle difficu
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Product Code: 09cv32

 

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Membership Retention: It Starts the Moment the Prospect Walks in the Door!

Author: Presented by IHRSA
Discover the formula for calculating the financial value of each member. Learn why members leave. Discover the six fundamentals of universal fundamentals of membership retention. Learn how to develop a member service culture. Discuss how to handle difficu
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Product Code: 09cv30

 

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Women's Wellness Trends for Today & Tomorrow

Author: Presented by IHRSA
Share information and news your female health club members can use. Discover fabulous female friendly programming. Discuss women's wellness trends that may effect their health and well-being today and tomorrow.This session was presented by Lynne Brick, Ma
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Product Code: 09cv26

 

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How To...Write an Effective Marketing Plan

Author: Presented by IHRSA
Walk away with a blue-print of your own 12 month marketing plan, clarify and solidify your desired position in the market, creative proven examples of campaigns and promotions to drive membership growth, learn how to apply the rules of Synchrograpghics in
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Product Code: 09cv14

 

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Maximize Your Club's Potential with Group Fitness

Author: Presented by IHRSA
Global fitness industry expert and Les Mills founder Phillip Mills shares his trade secrets - easy-to-implement ideas that will bring hundreds of new members to your club and keep them there longer. This session was presented by Philip Mills.
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Product Code: 09cv13

 

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Medical Wellness Forum - Leading the Integration of Medicine & Wellness

Author: Presented by IHRSA
Being customer oriented does not always mean that a company must be willing to offer to all customers everything. Breakthrough service organization understand that their value proposition must be tailored to specific customer segments and should always
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Product Code: 09cv6

 

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IESE Case Study I: Customer Orientation - Reassessing Our Service Value Proposition

Author: Presented by IHRSA
Being customer oriented does not always mean that a company must be willing to offer to all customers everything. Breakthrough service organization understand that their value proposition must be tailored to specific customer segments and should always
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Product Code: 09cv5

 

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A Global Perspective: Challenges & Opportunities for Membership Growth & Retention

Author: Presented by IHRSA
Part I: Retain & Gain: Keeping Your Members Engaged and Part II: Motivating the Non-Active to Develop and Keep the Habit of Exercising. This session was presented by Christophe Andanson and Paul Bedford.
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Product Code: 09cv4

 

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Why People Don't Join (PowerPoint and PDF)

Author: Presented by IHRSA
Why don't more people join health clubs?

During the fall of 2005, IHRSA and a team of researchers at George Washington University Medical Center surveyed a representative sample of the online U.S. population.  The objective of this study was
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Product Code: 527

 

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Building a Corporate Wellness Program, A Guide for Club Owners and Operators

Author: Presented by IHRSA
Discussing the opportunity with corporate wellness and best practice tips, this guide prepares club owners to:
  • Design your club's corporate wellness program
  • Identify potential corporate partners in your community

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Product Code: 526

 

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The Economic Benefits of Regular Exercise, 2009

Author: Presented by IHRSA
Experts say that 68% of employers offered wellness benefits in 2007, compared with 57% in 2003, according to the Society for Human Resource Management (SHRM).

More and more companies want their employees happy and healthy... but do they know that they can also save lots of money by having fitter employees?  This publication will help you get them on board with your health club!
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Product Code: 525

 

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IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do (Spanish Version)

Author: Presented by IHRSA
Guia De IHRSA Para La Retencion De Socios
Por John McCarthy
Lecciones de la industria sobre que hacer y que no hacer
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Product Code: 513

 

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IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do

Author: Presented by IHRSA
New in this second edition: A thought- provoking introduction by John McCarthy, the latest industry statistics, and four real-life case studies of IHRSA clubs with successful retention programs.
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Product Code: 511

 

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Why People Stay

Author: Presented by IHRSA

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Product Code: 506

 
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