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The Triangle of Success- Sales, Marketing, Retention for the Independent Operator

Author: Presented by IHRSA
Understand the three pillars to support any independent club. Apply simple strategies to boost sales. Use effective marketing to increase response rates. Utilize ways and methods to keep hold of members. Balance the juggling game of sales, marketing &
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Product Code: 08CV39

 

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Key Business Practices That Affect Membership Retention

Author: Presented by IHRSA
Identify common factors of the 10 best performing clubs. Identify the 5 most common mistakes thought to increase retention. Identify cost-effective changes to your business practices. Design strategies to reduce attrition
  • Identify appropriate staf
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    Product Code: 08CV17

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    The Healing Power of Exercise

    Author: Presented by IHRSA
    50 Groundbreaking Studies Show that Regular Exercise Fights Disease, Improves the Quality of Life, and Helps Stave Off the Ravages of Aging.



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    Product Code: 493

     

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    120 Million By 2010- A Progress Report on the Fitness Industry's Plan for Growth

    Author: Presented by IHRSA
    McCarthy provides insights into how some of the best-run club companies are achieving growth and why he believes there will be, not 100 million, but 120 million health club members in 2010. This publication is a must-read for anyone who wants to understan
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    Product Code: 437

     

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    Exercise Behavior Change Programs for the Physically Inactive: As Easy as One-to-One, Two, Three

    Author: Jay Kimiecik, Ph.D.
    Provides a comprehensive overview of the core principles (one-to-one) of developing and implementing effective behavior-change programs for sedentary and physically inactive individuals.
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    Product Code: 827008110391

     

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    Fad Diets

    Author: Jenna A. Bell-Wilson, Ph.D., R.D., L.D.
    Breaks down, reviews, and categorizes the basic types of fad diets. The DVD details why they work, why they don't, and why most should be avoided.
    (read more...)

    Product Code: 827008199495

     

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    Cancellations, Excuses, and Unrealistic Expectations

    Author: Nicki Anderson
    Details the real reasons clients don't meet their goals and how personal trainers can help turn the situation around. The DVD reviews the most common reasons clients cancel, fail, and ultimately quit.
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    Product Code: 827008280193

     

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    Winning the Retention Battle, Parts 4-6

    Author: Presented by IHRSA
    The Fitness Industry Association - the UK trade body has launched the findings of a major independent study reviewing the payment, usage and retention patterns of 70,000 members over a two year period. Highlighting key trends throughout 64 clubs they pose
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    Product Code: 413

     

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    Winning the Retention Battle, Parts 1-3

    Author: Presented by IHRSA
    The Fitness Industry Association (the UK trade body) has launched the findings of a major independent study reviewing the payment, usage, and retention patterns of 70,000 members over a two year period. Highlighting key trends throughout 64 clubs they pos
    (read more...)

    Product Code: 401

     

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    Why Members Quit! What it Takes to Retain Them in Your Club for Profitability

    Author: Presented by IHRSA
    This session was presented by Xen Angelides from Sports Science.
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    Product Code: 05cv77

     

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    What You Need to Know to Create a Weight-Management Program at Your Club

    Author: Presented by IHRSA
    Create their club's needs analysis for different types of weight management programs, how weight management program effects on sales and retention, staffing needs and staff additions for weight management programs, learn unique equipment for weight manage
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    Product Code: 05cv29

     

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    Understanding Retention Deficit Disorder

    Author: Presented by IHRSA
    Develop a useful definition of retention. Recognize the data necessary to evaluate retention in your facility. Learn to establish and set customized retention goals. Learn how to set up a retention monitoring system. Discover how this knowledge can be use
    (read more...)

    Product Code: 06CV88

     

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    Top Ten Strategies for Winning the Retention Battle

    Author: Presented by IHRSA
    The Fitness Industry Association (UK trade organization) has been extensively researching this area for two years and its highly acclaimed 'winning the retention battle' series has been sold extensively throughout the world. More importantly the results
    (read more...)

    Product Code: 424

     

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    The Next Level in Creating a Quality Member Experience

    Author: Presented by IHRSA
    Understand why good service is not good enough. Know what members want and how YOU CAN deliver. Discover why quality in every aspect of the club is critical for winning the game. Understand touch points - connectivity - member loyalty. This session was p
    (read more...)

    Product Code: 06CV18

     

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    The ALIVE Program (a Lifestyle Intervention Via Email)

    Author: Presented by IHRSA
    Learn to describe three ways that a health behavior change program can be made responsive to a wide array of individual differences in health habits. The practical constraints of daily life, and psycho-social/behavioral characteristics such as readiness f
    (read more...)

    Product Code: 07CV42

     

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    Running the Show Onstage & Backstage: Outstanding Customer Service for 2005

    Author: Presented by IHRSA
    Understand the top 5 communication skills for dated customer service, learn EVOLVED top 5 communication skills for 2005 customer service, learn 5 mistakes often made in fitness environment customer service, learn 5 EVOLVED tips for outstanding customer se
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    Product Code: 05cv39

     

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    Retention2010: The Challenge of Keeping Members & 100 Million by 2010's Official Face-to-Face Retention Solution

    Author: Presented by IHRSA
    Hear the research and hard lessons learned through many years of refinement and testing in hundreds of clubs, across four continents, to get a workable, simple and sustainable solution to the challenge of early attrition and retaining long term loyalty. I
    (read more...)

    Product Code: 06CV44

     

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    Retention2010: Program Implementation from Start to Finish

    Author: Presented by IHRSA
    A step by step walk through of how to set up and launch the Retention2010 Program in your club(s). All levels of staff welcome with loads of ready to implement tools and turn key systems for instant implementation. Part 1 is an open information session t
    (read more...)

    Product Code: 06CV95

     

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    Retention Forum: How to Double Your Profits with Improved Member Retention

    Author: Presented by IHRSA
    Learn how to double your profits with improved member retention, learn the vital stages of new member interaction, learn the power of quality face-to-face contacts, learn where personal training fits into member retention, and learn hi-touch and hi-tech a
    (read more...)

    Product Code: 07CV69

     

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    Resolving the Retention Puzzle: Results from Winning the Retention Battle, Part 3

    Author: Presented by IHRSA
    Learn the results of the most in-depth retention research carried out to date, learn the key drivers for short and long term retention, learn the modifiable risk factors for premature attrition, be able to estimate the number of terminations avoided by in
    (read more...)

    Product Code: 05cv83

     
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