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How To...Write an Effective Marketing Plan

Author: Presented by IHRSA
Walk away with a blue-print of your own 12 month marketing plan, clarify and solidify your desired position in the market, creative proven examples of campaigns and promotions to drive membership growth, learn how to apply the rules of Synchrograpghics in
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Product Code: 09cv14

 

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Maximize Your Club's Potential with Group Fitness

Author: Presented by IHRSA
Global fitness industry expert and Les Mills founder Phillip Mills shares his trade secrets - easy-to-implement ideas that will bring hundreds of new members to your club and keep them there longer. This session was presented by Philip Mills.
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Product Code: 09cv13

 

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Getting Started on "Going Green"

Author: Presented by IHRSA
Part I: The "Green" Trend & Emerging Opportunities for Health Clubs, Part II: High-Impact "Green" Projects for Any Budget, Part III: Innovations in "Green" Club Design, and Part IV: Energy Savings Case Study - The San Francisco Bay Club
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Product Code: 09cv11

 

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How To...Write a Comprehensive Business Plan

Author: Presented by IHRSA
Being customer oriented does not always mean that a company must be willing to offer to all customers everything. Breakthrough service organization understand that their value proposition must be tailored to specific customer segments and should always
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Product Code: 09cv8

 

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Strategic Planning for Club Directors & General Managers

Author: Presented by IHRSA
The process of strategic planning will uncover the efforts that are most important to your future and the future success of your club. Learn how to grow and develop the competencies and practices needed to succeed at all levels and how implementing strate
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Product Code: 09cv7

 

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Building a Corporate Wellness Program, A Guide for Club Owners and Operators

Author: Presented by IHRSA
Discussing the opportunity with corporate wellness and best practice tips, this guide prepares club owners to:
  • Design your club's corporate wellness program
  • Identify potential corporate partners in your community

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Product Code: 526

 

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The Economic Benefits of Regular Exercise, 2009

Author: Presented by IHRSA
Experts say that 68% of employers offered wellness benefits in 2007, compared with 57% in 2003, according to the Society for Human Resource Management (SHRM).

More and more companies want their employees happy and healthy... but do they know that they can also save lots of money by having fitter employees?  This publication will help you get them on board with your health club!
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Product Code: 525

 

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How to Prevail in Competitive Markets

Author: Presented by IHRSA
The entire fitness industry has entered a new and more demanding era brought on by the intensification of competition. IHRSA Executive Director John McCarthy, drawing on more than 25 years of experience and keen observations, has authored this guide to he
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Product Code: 436

 

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Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas

Author: Presented by IHRSA
In todayÆs world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness
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Product Code: 515

 

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IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do (Spanish Version)

Author: Presented by IHRSA
Guia De IHRSA Para La Retencion De Socios
Por John McCarthy
Lecciones de la industria sobre que hacer y que no hacer
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Product Code: 513

 

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IHRSA's Guide to Membership Retention: Industry Lessons on What - and What Not - to Do

Author: Presented by IHRSA
New in this second edition: A thought- provoking introduction by John McCarthy, the latest industry statistics, and four real-life case studies of IHRSA clubs with successful retention programs.
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Product Code: 511

 

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IHRSA's Internship Manual

Author: Presented by IHRSA
An internship program creates a win-win situation for clubs and students interested in pursuing a career in the health club industry. To help clubs make the most of this untapped opportunity, IHRSA has developed the IHRSA Internship Manual. This step-by-s
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Product Code: 509

 

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IHRSA's Guide to Bank Financing

Author: Presented by IHRSA
This publication advises club operators as to how to make the best possible loan presentation to banks and to help them develop a proposal that will be favorably received and accepted.
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Product Code: 507

 

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The Health/Fitness Club Operator's Guide to Recruiting and Retaining Great Employees

Author: Stephen Tharrett
Length 323 pages
Preview available
Also available as an eBook
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Product Code: 1-58518-047-9

 

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Staff Retention: How to Satisfy Your Staff While Paying Attention to the Bottom Line

Author: Susan Jansson
Designed to serve as a valuable resource for any health-club manager. Whether an individual manages one person or 1,000 people, this DVD provides useful information when determining a clubÆs staffing needs and details how health-club managers can influenc
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Product Code: 827008338795

 

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Healthy People, Healthy Planet, Healthy Profits

Author: Phillip Mills
Provides an overview of why it makes strong economic sense for the fitness industry to go green. Featuring one of the most respected health/fitness professionals in the world, the DVD features a review of the key trends in the industry and explains why th
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Product Code: 827008323197

 

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The Key Characteristics of Great Clubs

Author: Stephen Tharrett
presents an enlightening and compelling look at the characteristics that all great global health/fitness clubs possess. The DVD highlights several "benchmarks" that can be used to establish a framework for greatness in the health-/fitness-club industry. U
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Product Code: 827008337996

 

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Mastering Health Club Management (PDF)

Author: Presented by IHRSA
Managing a successful health club requires a mosaic of skills. A key part of becoming an exceptional manager is being receptive to new ideas; filtering out those ideas that are not quite right f
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Product Code: 501

 

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IHRSA's Guide to Health Club Cleanliness

Author: Presented by IHRSA
In June 2008, IHRSA launched a research program to explore the ways in which perceptions of health club cleanliness have become an important part in retaining members.  Specifically, we wanted to understand how club cleanliness affects member usage,
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Product Code: 500

 

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A Code for the Road: Ethical Business in the Health Club Industry

Author: Brent Darden
Details what health/fitness clubs can do to reinforce ethical behavior in their organizations. The DVD reviews how clubs can make their organizationÆs mission and core values part of their day-to-day culture. The DVD also provides specific strategies that
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Product Code: 827008215195

 
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