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2010 IHRSA Global Report: the State of the Health Club Industry

Author: Presented by IHRSA
The 2010 IHRSA Global Report is the most up-to-date publication on the global fitness business. The report consists of a comprehensive industry overview including input from several industry leaders from independent clubs, large club chains, club asso
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Product Code: 5332010

 

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An Expert Guide to Retention and Attrition

Author: Presented by IHRSA
All maturing industries face three indelible truths:

• Competitors cannibalize each others’ markets: at best the battle is for the ‘promiscuous customer’ (ie. the customers who drift through the market buying only on price) and at worst t
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Product Code: 533FIA

 

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Retain and Gain: Member Retention – the Key to Club Success

Author: Jarod Cogswell
Online Education:  IHRSA Webinar – Retain and Gain: Member Retention – the Key to Club Success 

Presented by: Jarod Cogswell, General Manager / Regional Wellness Director, ClubSport Oregon / Leisure Sports, Inc.

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll:
  • Learn how to minimize membership cancellations
  • Review and understand the benefits of improved member retention
  • Learn how to enhance your service culture and how it affects your membership retention

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Product Code: 553

 

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The Strengths-Based Sales Force

Author: Brenda Abdilla
Online Education:  IHRSA Webinar

The Strengths-Based Sales Force
Presented by: Brenda Abdilla, President, Management Momentum LLC

Length: 84 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll:
  • Review groundbreaking Gallup research on what creates a top producing sales force—the myths and the reality
  • Learn the single greatest determining factor in sales success
  • Review the management factor

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Product Code: 552

 

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Strategic Marketing: Maximizing Your ROI

Author: Derek Barton
Online Education:  IHRSA Webinar

Strategic Marketing: Maximizing Your ROI
Presented by: Derek Barton, President/CEO, Barton Productions

Length: 90 Minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you’ll learn:
  • Learn how to position your club and why it is vital to its success
  • Learn key strategies on how to attract new members while retaining your current membership
  • Learn how the right branding, advertising, and customer service can make a difference

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Product Code: 551

 

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The ACE Fitness and Business Forms Handbook

Author: Stephen Tharrett
Length 250 pages
Preview available
Also available as an eBook
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Product Code: 9781585189830

 

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The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business

Author: Thomas Plummer
Length 392 pages
Preview available
Also available as an eBook
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Product Code: 1-58518-853-0

 

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Principles for Personal Trainers: 88 Essential Rules for Excellence

Author: Teri O'Brien, J.D., MS
Length 100 pages
Preview available
Also available as an eBook
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Product Code: 9781585183265

 

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Financial Management: The Must KNOWs and DOs for Success in 2010

Author: Chris Evans, John Atwood
Online Education:  IHRSA's 2009 Webinar Series

Financial Management:  The Must KNOWs and DOs for Success in 2010
Presented by Chris Evans and John Atwood, Atwood Consulting Group

Sponsored by Parisi Franchise Systems, Inc.
  • What’s your plan for 2010?  Do you see growth, flat or decline in memberships, average dues, ancillary/profit center revenues?
  • Is your accounting and financial system adequate for effective profit and loss tracking, budgeting, and forecasting?

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Product Code: 549

 

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Youth Performance Training: Capitalizing on a Multi-Billion Dollar Market

Author: Bill Parisi, CSCS, CPT
Online Education:  IHRSA's 2009 Webinar Series

Presented by Bill Parisi, Founder & CEO, Parisi Speed School and Sponsored by Parisi Franchise Systems, Inc.
  • Discover how to utilize youth sports performance training as a tool to generate more foot traffic in your club
  • Gain knowledge on how to successfully market a youth performance business
  • Learn how to up-sell semi-private and private training to youth

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Product Code: 547

 

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IHRSA's Guide to Managing Employee Performance (PDF)

Author: Presented by IHRSA
Could you benefit from some guidance when it comes to managing, motivating, compensating and rewarding your club's personal trainers and sales staff? If so, be sure to read the association's newest publication, IHRSA's Guide to Managing Employee Performance: How to Incentivize, Measure & Reward Outstanding Performance.
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Product Code: 546

 

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IHRSA 2009 Consumer Report: Health Club Activity Usage, Trends & Analysis (PDF)

Author: Presented by IHRSA
The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities. 


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Product Code: 545

 

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Personal Training Management – Eight Critical Components

Author: Brent Darden
Personal Training Management – Eight Critical Components

Sponsored by Parisi Franchise Systems, Inc.

Presented by Brent Darden, Owner & General Manager, TELOS Fitness Center 
  • Learn how to create a foundation for success
  • Review internal and external marketing principals of marketing personal training
  • Understand why support systems are the secret to a successful program
  • Discover how to build ownership and accountability among trainers

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Product Code: 544

 

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IHRSA's Guide to Personal Training

Author: Presented by IHRSA
The IHRSA Guide to Personal Training was designed to assist club owners and operators who either have existing personal training programs or are looking to offer them for the first time.  This unique publication details statistics of American persona
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Product Code: 543

 

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Club Programming for Fun, Retention & Profit

Author: Laurie Cingle
Presented by: Laurie Cingle, President, Laurie Cingle Consulting & Coaching
  • Learn how to develop effective and profitable club programs
  • Discover how to utilize programs to promote your club memberships.
  • Learn how to develop an effective and profitable personal training business.

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Product Code: 542

 

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Outrageous Customer Service

Author: Nicki Anderson
Explains how personal trainers can create a special niche in the marketplace for themselves by doing something that costs them little, yet garners relatively large returnsùgreat customer service. The DVD presents unique customer-service ideas and suggesti
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Product Code: 827008757190

 

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Creating a Member-Centric Club Environment

Author: Karen Wischmann
Presented by: Karen Wischmann, President, Total Woman Gym

Length: 1 hour 24 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you will:
  • Learn how to define your club's standards for member-centric excellence
  • Discover how to create programs that get and keep your members involved
  • Explore how to use your web site to create a community for your members
  • Learn how to communicate with your members the right way

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Product Code: 540

 

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Turn Your Club into a Community

Author: Herb Lipsman (The Health Club Company)
"IHRSA's webinar (Turn Your Club into a Community) was fabulous!  Herb Lipsman (President & CEO of The Health Club Company) is an industry veteran like me and he has great insight into the business. Once more club operators find out how valuable Once more club operators find out how valuable these webinars are, many more will sign up.”    -- Cary L. Adler, President, Spa 23 Health & Racquet Club
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Product Code: 531

 

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What Women Want - Attracting, Servicing & Retaining Women in Today's Fitness Environment

Author: Presented by IHRSA
Understand the needs of the female clientele. Learn how to design your club for todayÆs woman. Learn how to tailor your clubÆs marketing to women. Discover how to attract the female clientele with programming. Learn how to service and retain your female c
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Product Code: 09cv92

 

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Latest Trends in Successful Club Management

Author: Presented by IHRSA
Identify the key drivers of club success in today's market. Implement facility design and marketing ideas that will delight members and get attention in your community. Significantly increase member retention by systematically building deeper relationship
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Product Code: 09cv91

 
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