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Tough Competition: Smart Money in Challenging Times

Author: Stephen Dehekker, Erk Kocher
Explains how to understand total project cost, from pre-design to post-construction.
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Product Code: 827008096992

 

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Living Your Dream: Opening a Financially Successful Fitness Business

Author: Thomas Plummer
Length 256 pages
Preview available
Also available as an eBook
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Product Code: 9781606791691

 

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Older Adults: A Multitude of Modifications

Author: Gay Elliott
Reviews a multitude of modifications for exercises that will keep the older population moving. The DVD details basic equipment and exercise modifications for older adults who suffer from at least one chronic condition. The DVD features recommended programming modifications for older-adult group-exercise classes, including music, time of day, and instructor qualifications.
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Product Code: 827008447299

 

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But I Want It! Budget Management for Program Directors

Author: Shannon Fable
Details simple tips to help health/fitness professionals determine whether or not they really need that new toy. The DVD features a fail-proof evaluation process to help ensure that health/fitness professionals won’t end up with buyer’s remorse. The DVD also discusses easy ways to justify the need for new equipment (and training!), with business language that every fitness organization’s general manager is sure to understand.
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Product Code: 827008301898

 

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IDEA's Business Boot Camp

Author: Nicki Anderson, Darren Jacobson
With the proliferation of smaller clubs, an increase in the number of independent trainers, and heavy competition from the bigger chains, a growing need exists for practical, hands-on business education that will help business owners, managers, and entrepreneurs grow a successful, healthy business. The DVD delves into the finer aspects of business ownership featuring over five hours of cutting-edge ideas, insights, and information.
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Product Code: 827008805297

 

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Improve Your Performance: Operational and Financial Improvement Strategies

Author: David L. Evans, Bonnie Patrick Mattalian
Details why it is essential for medical fitness centers, including those that are well established, to “redefine” themselves for the future. The DVD explains why a “status quo” mentality is counterproductive for facilities that want to improve their performance. In that regard, the DVD uses actual case studies to explore sales, marketing, and financial strategies that can help medical fitness centers enhance their ability to be successful.
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Product Code: 827008026890

 

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Financial Management: The Must KNOWs and DOs for Success in 2010

Author: Chris Evans, John Atwood
Online Education:  IHRSA's 2009 Webinar Series

Financial Management:  The Must KNOWs and DOs for Success in 2010
Presented by Chris Evans and John Atwood, Atwood Consulting Group

Sponsored by Parisi Franchise Systems, Inc.
  • What’s your plan for 2010?  Do you see growth, flat or decline in memberships, average dues, ancillary/profit center revenues?
  • Is your accounting and financial system adequate for effective profit and loss tracking, budgeting, and forecasting?

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Product Code: 549

 

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How To...Utilize the Internet

Author: Presented by IHRSA
Discover how internet marketing is much more than just your website. Learn why you must be using the internet to find more prospects. Discover the ABCs of internet marketing for health clubs. Learn the three critical tactics you must incorporate into your
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Product Code: 09cv49

 

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5th Annual IHRSA Technology Summit

Author: Presented by IHRSA
Difficult times call for creative solutions. And, in the midst of the current global economic crisis, technology can help your club sustainàeven prosper despite the economy. Featuring the latest in technology that helps clubs run smarter, the 5th Annual I
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Product Code: 09cv38

 

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Weight Management Programming: One Size Does Not Fit All

Author: Presented by IHRSA
Learn how to evaluate your market to determine which of eight different types of weight management programs best match the lifestyles and desired outcomes of future participants. Learn how to evaluate your team to determine if they have someone who is cap
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Product Code: 09cv29

 

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Brand Passion: Advertising & Branding That Works!

Author: Presented by IHRSA
Learn how to stand out from your competition. Learn how to position your club and why it is vital to its success. Learn from the greatest brands in the world how to better market your club. Learn how the right branding, advertising, and customer service c
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Product Code: 09cv28

 

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Getting a Competitive Edge with E-Marketing Strategies

Author: Presented by IHRSA
Learn the important difference between traditional versus internet marketing. Learn the one goal all clubs should have for Internet Marketing. Discover 10 Strategies for capturing new club prospects with the Internet. Learn how to build an Internet infras
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Product Code: 09cv27

 

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How To...Purchase the Right Equipment & Services

Author: Presented by IHRSA
Learn the essential factors to consider when deciding which equipment and services are appropriate for your facility and clientele. Learn how to determine what type, and how many pieces of fitness equipment you need to purchase for your club. Discover how
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Product Code: 09cv25

 

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The Consumer Fitness Association: What It Is and How It Will Help Your Bottom Line

Author: Presented by IHRSA
The Consumer Fitness Association: What It Is and How It Will Help Your Bottom Line
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Product Code: 09cv21

 

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Enhance the Fitness of your Facility

Author: Presented by IHRSA
Learn how to turn fitness goals into sales goals! Join Polar and fellow industry members for insight on new fitness assessment technology, personal training education and corporate wellness.
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Product Code: 09cv19

 

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Turning Your Website into a Profit Center

Author: Presented by IHRSA
In "Turn Your Website into a Profit Center" with MINDBODY, Inc.'s CEO, Rick Stollmeyer, you will learn how to grow your business with e-commerce and online marketing. Give your clients online real-time scheduling, an online store, gift cards, membership o
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Product Code: 09cv18

 

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IHRSA Group Purchasing: Discover the Value & Experience the Savings

Author: Presented by IHRSA
Learn more about the IHRSA Group Purchasing Vendors and what they can offer to you. Change the way you think about purchasing products your company uses every day. Understand how you can save now more than ever. Learn how your IHRSA membership can pay for
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Product Code: 09cv17

 

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IESE Case Study II: Turning Customer Loyalty into Profitable Growth: The Ultimate Objective of Great Service

Author: Presented by IHRSA
Loyalty-focused management is not only about making an effort to retain customers but moreover about developing strategies to attract the right customers as well as to maximize the value of the served customer base. This is required in order to ultimately
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Product Code: 09cv10

 

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How To...Develop Club Projections and Long-Term Financials

Author: Presented by IHRSA
The process of strategic planning will uncover the efforts that are most important to your future and the future success of your club. Learn how to grow and develop the competencies and practices needed to succeed at all levels and how implementing strate
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Product Code: 09cv9

 

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IHRSA's Guide to Bank Financing

Author: Presented by IHRSA
This publication advises club operators as to how to make the best possible loan presentation to banks and to help them develop a proposal that will be favorably received and accepted.
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Product Code: 507

 
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