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Filling the Funnel: Prospecting Strategies for Sales Success

Author: Presented by IHRSA
Learn how to incorporate prospecting into your overall marketing plan, learn how to determine your prospecting formula for success, discover the dos and donÆts of prospecting, realize the internal & external prospecting that works, and learn where to pros
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Product Code: 07CV84

 

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Exploring Cultural Assumptions in our Complex Environment

Author: Presented by IHRSA
Learn to articulate the cultural concepts of "Us" and "Them." Learn to understand "Cultural Programming." Learn to examine your own environments as complex systems. Learn to identify and begin to practice models for thinking differently about power and in
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Product Code: 07CV93

 

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Exercise Programming for Cancer Survivors

Author: Presented by IHRSA
Be able to identify all contraindications to exercise during and after cancer treatment/surgery. Be able to demonstrate proper techniques for completing an in depth physical assessment on cancer patients. Be able to identify both identification and preven
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Product Code: 05cv4

 

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Exercise is Medicine . . . Great, Now How Do I Make A Profit?

Author: Presented by IHRSA
Learn how create health care programs within a health club environment. Learn to use the relationship between exercise and medicine to attract physician referrals. Understand what legal and insurance land mines need to be overcome. Take one chronic diseas
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Product Code: 06CV16

 

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Exercise as the Antidote for Obesity

Author: Presented by IHRSA
Explains the potential causes of the current obesity epidemic with specific reference to our increasingly toxic environment, including physical inactivity, high-fat, high-calorie foods, automation, marketing, sleep deprivation, and genetics, clarify the a
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Product Code: 05cv71

 

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European Forum: Are Budget Clubs Good for the Market?

Author: Presented by IHRSA
Budget clubs have made a revolutionary impact on the European health club industry, bringing down cost by reducing extra services. These clubs have brought many new members into health clubs but how will this affect the industry long term? Leading persona
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Product Code: 07CV74

 

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Enhancing Retention Through Staff Training

Author: Presented by IHRSA
Learn how to teach your membership staff simple techniques they can use to get inactive and newly active members off to the right start, discover how to help your personal trainers and fitness room employees motivate members who are new to exercise, learn
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Product Code: 05cv3

 

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Enhance Member Integration by Increasing Non-Dues Revenue & Referral at Point of Sale

Author: Presented by IHRSA
Learn why this type of selling is an extension of gracious service. Increase member integration and retention. Create higher value and differentiation between fee for and free services. Develop verbiage to package all non-dues programs into a benefit new
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Product Code: 05cv70

 

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Engaging Industry in Health Promotion: Food for Thought

Author: Presented by IHRSA
This session is presented by John Peters, Director, Nutrition Science Institute, Food & Beverage Technology Division, Proctor & Gamble.
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Product Code: 07CV72

 

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Employment Practices: The Ins & Outs of Employer Liability

Author: Presented by IHRSA
Create and maintain a favorable work environment, avoid potentially devastating liability, limit financial exposure through employment practices, comply with state and federal laws, and understand the principles behind employment laws. This session is pre
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Product Code: 07CV20

 

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E-Mail Newsletters: Creating High-Quality, Low-Cost Customer Relationships

Author: Presented by IHRSA
Learn the six ways e-mail newsletters can be used to build relationships with potential and existing customers, learn the six-step e-mail delivery chain - making sure your newsletter is delivered, learn the five-step process for creating an effective e-ma
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Product Code: 07CV44

 

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Eight Key Areas of Club Management

Author: Presented by IHRSA
Understand Les Mills' simple system of club management, which breaks the business up into 8 key areas - facility, marketing, sales, group fitness, gym/personal training, hospitality, administration and leadership, gain an overview of each area's main
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Product Code: 05cv2

 

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Effective Grass Roots Advocacy

Author: Presented by IHRSA
Explain the importance of developing and maintaining a relationship with their legislators regarding health promotion legislation and its potential benefit to businesses, communities, and schools within the legislator's district or state. Describe how to
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Product Code: 05cv67

 

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Discovering the Untapped Membership Opportunity: Marketing to Missed Guests

Author: Presented by IHRSA
Understand the psychology of why people don't buy. Learn key questions to ask prospects before they leave your facility. Obtain e-mail, letter & direct mail marketing strategies to influence the buying process and get missed guests re-engaged to buy. Obta
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Product Code: 06CV68

 

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Developing the Modern Club: Powerful Design Theories that will Effect Your Success

Author: Presented by IHRSA
How social relevance and way-finding can positively effect your members. Learn to drive traffic and increase revenue through design. Discover design theories that will encourage member to member interaction. Obtain five easy steps to "WOW" your member's e
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Product Code: 06CV19

 

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Developing an Integrated Personal Training Program Into Your Club

Author: Presented by IHRSA
Deliver a multi-faceted personal training experience. Educate your trainers on components necessary to address your clients' current conditions including muscle imbalances. Tweak traditional personal training programs to include various philosophies of mo
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Product Code: 06CV83

 

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Developing a Successful Weight Management Program in the Health Club Environment

Author: Presented by IHRSA
This session was presented by Michelle Ann Beaumont of Bodymind Fitness Solutions.
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Product Code: 06CV29

 

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Implementing a Comprehensive Medical and Wellness Community-Outreach Program

Author: Presented by IHRSA
Learn how to develop an ongoing medical-oriented health and wellness clinic series, learn how to develop a positive relationship with your community, learn how to have a positive impact on the referrals from the medical community, learn how to work cooper
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Product Code: 07CV83

 

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Developing & Implementing Safe & Effective Youth Exercise Programs

Author: Presented by IHRSA
Become familiar with developing and leading youth exercise programs. Recognize the various physiological systems of children and how they respond to an acute bout of exercise. Review the physiological similarities and differences between youngsters and ad
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Product Code: 06CV21

 

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Develop a Pilates Profit Center- An Action Plan for Success

Author: Presented by IHRSA
This session was presented by Elizabeth Larkam from Pilates and Beyond, Western Athletic Clubs.
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Product Code: 05cv20