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Strategic Philanthropy: The Business of Making a Difference

Author: Presented by IHRSA
Learn the key principles to developing a corporate philanthropy program. Learn the importance of strategy and planning. Learn the tools needed for feeding the corporate soul. Learn how to evaluate the return on community engagement. Learn the value of int
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Product Code: 07CV27

 

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Strategic Marketing for the Independent Club Owner

Author: Presented by IHRSA
Understand the five steps of consumer behavior. Understand and utilize market analysis
  • Understand and utilize competitor analysis. Understand how to use this information to develop a powerful marketing mix. This session is presented by Emmett Will
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    Product Code: 07CV49

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    Start Spreading the News: Simple Steps to Maximize Public Relations for Your Club

    Author: Presented by IHRSA
    Understand a variety of PR tools and recognize when they will be most effective, create a simple public relations plan for your facility, recognize what makes a strong story for the media, create a press release that the media will want to publish, and em
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    Product Code: 07CV35

     

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    Skin to Skin Contact Generates Profit & Retention

    Author: Presented by IHRSA
    Understand the Pathenon Theory to Club Income, receive a method for upselling members into programs after 30 days, and personal training models, and importance and how to communicate with members.
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    Product Code: 05cv15

     

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    Shaping the Future of Health Clubs with Mind-Body Programming

    Author: Presented by IHRSA
    Identify the components of a comprehensive mind-body program. Learn how mind-body programs can complement your current group exercise and personal fitness training programs to attract and retain members. Design mind-body programming for your club demograp
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    Product Code: 06CV79

     

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    Selling Physical Activity to a Sedentary World

    Author: Presented by IHRSA
    Understand the unfit and older adult markets. Apply the six principles of marketing to reach unfit and older adults. Learn how to create powerful marketing messages that attract these customers. Discover how to select compelling photos and graphics. Know
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    Product Code: 07CV111

     

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    Selling Club Services to Corporations

    Author: Bill McBride
    Length 53 minutes
    Preview Available

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    Product Code: 827008347599

     

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    Selling Club Memberships

    Author: Karen Woodard-Chavez
    Length 126 minutes
    Preview Available

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    Product Code: 827008346790

     

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    Sales Psychology 101

    Author: Presented by IHRSA
    Learn to identify the six psychological motivators that persuade people to say "yes." Learn how to apply these factors to your promotional materials and marketing strategies to increase sales and profits without compromising moral values. Learn how these
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    Product Code: 05cv40

     

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    Running the Show Onstage & Backstage: Outstanding Customer Service for 2005

    Author: Presented by IHRSA
    Understand the top 5 communication skills for dated customer service, learn EVOLVED top 5 communication skills for 2005 customer service, learn 5 mistakes often made in fitness environment customer service, learn 5 EVOLVED tips for outstanding customer se
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    Product Code: 05cv39

     

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    Risk Stratification & Intervention Approaches for Working Populations

    Author: Presented by IHRSA
    Define major risk stratification and intervention options for working populations, describe a "best practice" use of risk stratification, define the range of options for the use of intervention modalities for working populations, identify the major under-
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    Product Code: 05cv26

     

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    Reviewing the Latest Research on the Economic Impacts of Health Promotion

    Author: Presented by IHRSA
    Participants will describe the various outcome measures important in evaluating health promotion programs, participants will describe methods employed in applied evaluation studies focused on health promotion programs and be able to distinguish between pr
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    Product Code: 05cv48

     

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    Retention2010: The Challenge of Keeping Members & 100 Million by 2010's Official Face-to-Face Retention Solution

    Author: Presented by IHRSA
    Hear the research and hard lessons learned through many years of refinement and testing in hundreds of clubs, across four continents, to get a workable, simple and sustainable solution to the challenge of early attrition and retaining long term loyalty. I
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    Product Code: 06CV44

     

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    Retention2010: Program Implementation from Start to Finish

    Author: Presented by IHRSA
    A step by step walk through of how to set up and launch the Retention2010 Program in your club(s). All levels of staff welcome with loads of ready to implement tools and turn key systems for instant implementation. Part 1 is an open information session t
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    Product Code: 06CV95

     

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    Retention Forum: How to Double Your Profits with Improved Member Retention

    Author: Presented by IHRSA
    Learn how to double your profits with improved member retention, learn the vital stages of new member interaction, learn the power of quality face-to-face contacts, learn where personal training fits into member retention, and learn hi-touch and hi-tech a
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    Product Code: 07CV69

     

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    Resolving the Retention Puzzle: Results from Winning the Retention Battle, Part 3

    Author: Presented by IHRSA
    Learn the results of the most in-depth retention research carried out to date, learn the key drivers for short and long term retention, learn the modifiable risk factors for premature attrition, be able to estimate the number of terminations avoided by in
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    Product Code: 05cv83

     

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    Realize the Benefits of Tapping into the Four Billion Dollar Youth Performance Market

    Author: Presented by IHRSA
    Learn why your company's culture determines your personal training revenue and how to enhance it with the right principles. Learn how to make your club the community hub for cutting-edge youth and adult performance training. Learn how to grow your overal
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    Product Code: 06CV26

     

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    Reaching and Serving Faculty and Employees with Health Promotion in College Settings

    Author: Presented by IHRSA
    Learn to describe three unique aspects of the environment which impacts the development and delivery of health promotion programs/services to a university based worksite target population. Learn to identify three types of campus and community partnership
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    Product Code: 07CV73

     

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    Public Health Strategies for Preventing and Controlling Overweight & Obesity in School & Worksite Settings

    Author: Presented by IHRSA
    Learn to characterize recent obesity trends in the United States. Learn to identify leading weight loss diets. Learn to characterize the basic dietary pattern(s) most clearly associated with health promotion. Learn to cite evidence regarding sustainable w
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    Product Code: 06CV100

     

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    Promoting Exercise as Medicine

    Author: Presented by IHRSA
    This session is presented by Dr. Edward Creagan.
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    Product Code: 06CV72