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Tailored Communication

Author: Presented by IHRSA
The concept of tailoring, relevant tools for tailored behavior change programming, approaches to integrating these tools into health promotion/disease prevention programming, and outcomes relevant to sustained investment in these tools. This session was p
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Product Code: 05cv68

 

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Sustainability & the Fitness Business: Connecting the Dots Between Personal Health, Environmental Stewardship & Business

Author: Presented by IHRSA
This session was presented by Paul Steinhauser from White Bear Racquet & Swim and Pilar Gerasimo from Life Time Fitness.
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Product Code: 05cv36

 

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Supersize It! Packaging Club Programs to Increase Revenue

Author: Presented by IHRSA
Discover 25 "Super-sized" Programs to implement at your club. Learn the core truths behind packaging fee-based programs. Receive a sample marketing plan. Learn how to increase pro shop sales by "supersizing"/packaging your programs. Learn how to increase
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Product Code: 05cv35

 

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Stress & Cardiovascular Disease

Author: Presented by IHRSA
Learn to summarize evidence linking daily life stress to increased prevalence of cardiovascular disease, learn to discuss the relevance of inducing mental stress in the laboratory setting and the results of mental stress experiments in patients with pre-e
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Product Code: 07CV89

 

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Strategic Planning for Club Owners & Managers

Author: Presented by IHRSA
Discover the the key to any business success. Clarify what you want to be and where you want your club to be in the future. Learn how to systematically evaluate your business. Develop an action plan to accomplish your goals. This session is moderated by M
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Product Code: 07CV67

 

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Strategic Philanthropy: The Business of Making a Difference

Author: Presented by IHRSA
Learn the key principles to developing a corporate philanthropy program. Learn the importance of strategy and planning. Learn the tools needed for feeding the corporate soul. Learn how to evaluate the return on community engagement. Learn the value of int
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Product Code: 07CV27

 

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Strategic Marketing for the Independent Club Owner

Author: Presented by IHRSA
Understand the five steps of consumer behavior. Understand and utilize market analysis
  • Understand and utilize competitor analysis. Understand how to use this information to develop a powerful marketing mix. This session is presented by Emmett Will
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    Product Code: 07CV49

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    Start Spreading the News: Simple Steps to Maximize Public Relations for Your Club

    Author: Presented by IHRSA
    Understand a variety of PR tools and recognize when they will be most effective, create a simple public relations plan for your facility, recognize what makes a strong story for the media, create a press release that the media will want to publish, and em
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    Product Code: 07CV35

     

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    Skin to Skin Contact Generates Profit & Retention

    Author: Presented by IHRSA
    Understand the Pathenon Theory to Club Income, receive a method for upselling members into programs after 30 days, and personal training models, and importance and how to communicate with members.
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    Product Code: 05cv15

     

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    Shaping the Future of Health Clubs with Mind-Body Programming

    Author: Presented by IHRSA
    Identify the components of a comprehensive mind-body program. Learn how mind-body programs can complement your current group exercise and personal fitness training programs to attract and retain members. Design mind-body programming for your club demograp
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    Product Code: 06CV79

     

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    Selling Physical Activity to a Sedentary World

    Author: Presented by IHRSA
    Understand the unfit and older adult markets. Apply the six principles of marketing to reach unfit and older adults. Learn how to create powerful marketing messages that attract these customers. Discover how to select compelling photos and graphics. Know
    (read more...)

    Product Code: 07CV111

     

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    Selling Club Services to Corporations

    Author: Bill McBride
    Length 53 minutes
    Preview Available

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    Product Code: 827008347599

     

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    Selling Club Memberships

    Author: Karen Woodard-Chavez
    Length 126 minutes
    Preview Available

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    Product Code: 827008346790

     

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    Sales Psychology 101

    Author: Presented by IHRSA
    Learn to identify the six psychological motivators that persuade people to say "yes." Learn how to apply these factors to your promotional materials and marketing strategies to increase sales and profits without compromising moral values. Learn how these
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    Product Code: 05cv40

     

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    Running the Show Onstage & Backstage: Outstanding Customer Service for 2005

    Author: Presented by IHRSA
    Understand the top 5 communication skills for dated customer service, learn EVOLVED top 5 communication skills for 2005 customer service, learn 5 mistakes often made in fitness environment customer service, learn 5 EVOLVED tips for outstanding customer se
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    Product Code: 05cv39

     

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    Risk Stratification & Intervention Approaches for Working Populations

    Author: Presented by IHRSA
    Define major risk stratification and intervention options for working populations, describe a "best practice" use of risk stratification, define the range of options for the use of intervention modalities for working populations, identify the major under-
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    Product Code: 05cv26

     

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    Reviewing the Latest Research on the Economic Impacts of Health Promotion

    Author: Presented by IHRSA
    Participants will describe the various outcome measures important in evaluating health promotion programs, participants will describe methods employed in applied evaluation studies focused on health promotion programs and be able to distinguish between pr
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    Product Code: 05cv48

     

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    Retention2010: The Challenge of Keeping Members & 100 Million by 2010's Official Face-to-Face Retention Solution

    Author: Presented by IHRSA
    Hear the research and hard lessons learned through many years of refinement and testing in hundreds of clubs, across four continents, to get a workable, simple and sustainable solution to the challenge of early attrition and retaining long term loyalty. I
    (read more...)

    Product Code: 06CV44

     

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    Retention2010: Program Implementation from Start to Finish

    Author: Presented by IHRSA
    A step by step walk through of how to set up and launch the Retention2010 Program in your club(s). All levels of staff welcome with loads of ready to implement tools and turn key systems for instant implementation. Part 1 is an open information session t
    (read more...)

    Product Code: 06CV95

     

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    Retention Forum: How to Double Your Profits with Improved Member Retention

    Author: Presented by IHRSA
    Learn how to double your profits with improved member retention, learn the vital stages of new member interaction, learn the power of quality face-to-face contacts, learn where personal training fits into member retention, and learn hi-touch and hi-tech a
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    Product Code: 07CV69