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The Benefits of Regular Exercise

Author: Presented by IHRSA
This report brings together, for the first time, what has been learned about physical activity and health from decades of research.
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Product Code: 122

 

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The Benefits of Exercise for Children (100 Brochures)

Author: Presented by IHRSA
This brochure clearly outlines the beneficial impact regular exercise has upon the healthy development of children. Citing medical evidence, this publication makes a strong case for involving children in fitness for fun and a lifetime of good health.
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Product Code: 230

 

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The Art of the Deal: Buying, Selling, Leasing, and Expanding a Club

Author: Presented by IHRSA
Learn how to value your business. Learn how to deal with architects and contractors. Learn how to get the best deal possible when leasing a club space. Learn how to leverage the assets of your business for growth. Obtain the tools needed to grow your busi
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Product Code: 05cv41

 

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The ALIVE Program (a Lifestyle Intervention Via Email)

Author: Presented by IHRSA
Learn to describe three ways that a health behavior change program can be made responsive to a wide array of individual differences in health habits. The practical constraints of daily life, and psycho-social/behavioral characteristics such as readiness f
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Product Code: 07CV42

 

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Tested & Proven Marketing & Advertising for Boosting External & Internal Sales

Author: Presented by IHRSA
See actual case studies and examples of the most successful advertising, get proven strategies that really work for boosting referrals and profit center sales...
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Product Code: 05cv28

 

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Tennis Forum (Part II): The Business of TENNIS in 2006 & Beyond - How to Keep it Growing Faster than other Sports

Author: Presented by IHRSA
This session is moderated by Rick Devereux, Tennis Coach, E.R. Devereux Ltd. / Board Member, Tennis Industry Association (TIA) and Jolyn deBoer, Tennis Industry Association (TIA).
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Product Code: 07CV79

 

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Tennis Forum (Part I): The Business of TENNIS in 2006 & Beyond - How to Keep it Growing Faster than other Sports

Author: Presented by IHRSA
This session is moderated by Rick Devereux, Tennis Coach, E.R. Devereux Ltd. / Board Member, Tennis Industry Association (TIA) and Jolyn deBoer, Tennis Industry Association (TIA).
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Product Code: 07CV70

 

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Taking Your Programs to the Next Level

Author: Presented by IHRSA
This session was presented by Lori Lowell from Gold's Gym International.
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Product Code: 05cv27

 

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Take it from S.C.R.A.T.C.H.- 7 Steps Toward 24 Hour Programming

Author: Presented by IHRSA
Programming does not end with the 1 hour inside the gym but begins with the 23 hours spent outside your facility, learn to formulate 24 hour retention programs for current members and the deconditioned market. Simplicity: programming which consist of one
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Product Code: 05cv74

 

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Tailored Communication

Author: Presented by IHRSA
The concept of tailoring, relevant tools for tailored behavior change programming, approaches to integrating these tools into health promotion/disease prevention programming, and outcomes relevant to sustained investment in these tools. This session was p
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Product Code: 05cv68

 

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Sustainability & the Fitness Business: Connecting the Dots Between Personal Health, Environmental Stewardship & Business

Author: Presented by IHRSA
This session was presented by Paul Steinhauser from White Bear Racquet & Swim and Pilar Gerasimo from Life Time Fitness.
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Product Code: 05cv36

 

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Supersize It! Packaging Club Programs to Increase Revenue

Author: Presented by IHRSA
Discover 25 "Super-sized" Programs to implement at your club. Learn the core truths behind packaging fee-based programs. Receive a sample marketing plan. Learn how to increase pro shop sales by "supersizing"/packaging your programs. Learn how to increase
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Product Code: 05cv35

 

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Stress & Cardiovascular Disease

Author: Presented by IHRSA
Learn to summarize evidence linking daily life stress to increased prevalence of cardiovascular disease, learn to discuss the relevance of inducing mental stress in the laboratory setting and the results of mental stress experiments in patients with pre-e
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Product Code: 07CV89

 

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Strategic Planning for Club Owners & Managers

Author: Presented by IHRSA
Discover the the key to any business success. Clarify what you want to be and where you want your club to be in the future. Learn how to systematically evaluate your business. Develop an action plan to accomplish your goals. This session is moderated by M
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Product Code: 07CV67

 

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Strategic Philanthropy: The Business of Making a Difference

Author: Presented by IHRSA
Learn the key principles to developing a corporate philanthropy program. Learn the importance of strategy and planning. Learn the tools needed for feeding the corporate soul. Learn how to evaluate the return on community engagement. Learn the value of int
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Product Code: 07CV27

 

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Strategic Marketing for the Independent Club Owner

Author: Presented by IHRSA
Understand the five steps of consumer behavior. Understand and utilize market analysis
  • Understand and utilize competitor analysis. Understand how to use this information to develop a powerful marketing mix. This session is presented by Emmett Will
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    Product Code: 07CV49

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    Start Spreading the News: Simple Steps to Maximize Public Relations for Your Club

    Author: Presented by IHRSA
    Understand a variety of PR tools and recognize when they will be most effective, create a simple public relations plan for your facility, recognize what makes a strong story for the media, create a press release that the media will want to publish, and em
    (read more...)

    Product Code: 07CV35

     

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    Skin to Skin Contact Generates Profit & Retention

    Author: Presented by IHRSA
    Understand the Pathenon Theory to Club Income, receive a method for upselling members into programs after 30 days, and personal training models, and importance and how to communicate with members.
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    Product Code: 05cv15

     

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    Shaping the Future of Health Clubs with Mind-Body Programming

    Author: Presented by IHRSA
    Identify the components of a comprehensive mind-body program. Learn how mind-body programs can complement your current group exercise and personal fitness training programs to attract and retain members. Design mind-body programming for your club demograp
    (read more...)

    Product Code: 06CV79

     

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    Selling Physical Activity to a Sedentary World

    Author: Presented by IHRSA
    Understand the unfit and older adult markets. Apply the six principles of marketing to reach unfit and older adults. Learn how to create powerful marketing messages that attract these customers. Discover how to select compelling photos and graphics. Know
    (read more...)

    Product Code: 07CV111