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Tools to Increase Your First Time Closing Skills

Author: Presented by IHRSA
Understand the imperatives behind professional, gracious selling. Clearly understand the buyer's true hesitation. Move the sales process forward faster. Communicate more comfortably and effectively. Close more sales with a shorter sales cycle. This sessio
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Product Code: 08CV76

 

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Branding Forum: Key Strategies for Branding and Positioning Your Club

Author: Presented by IHRSA
Learn how to brand your club inside and out successfully. Learn how to position your club so it stands out from the competition. Learn why the experience of your club is vital to your success. Learn to emotionally connect to potential members through effe
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Product Code: 08CV55

 

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E-Programming: 25 Winning Website Campaigns That Will Drive Fee-Based Programming

Author: Presented by IHRSA
Discover 25 website fee-based programming campaigns and promotions. Conduct web program marketing S.W.O.T.T. anaylsis (strengths, weaknesses, opportunities, threats, trends). Master key components to measuring and maximizing program marketing R.O.I. Pract
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Product Code: 08CV41

 

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The Magic Triangle: Integrating Your Health Club's E-Mail, Websites, & Local Marketing

Author: Presented by IHRSA
Increase customer traffic by integrating website and email marketing strategies with your club's local advertising and promotion. Increase club revenues by fully incorporating your website into your marketing strategy. Strengthen member relationships thro
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Product Code: 08CV3

 

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Selling Memberships With Proof, Not Promises

Author: Presented by IHRSA
Know what your members want and prove you can give it to them. Learn why objection handling is only necessary if you've already failed. Understand why asking the right questions in the right order gets the right responses. Discover how pressing hot button
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Product Code: 08CV15

 

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21.5 Marketing Strategies That Produce Profit

Author: Presented by IHRSA
Features ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join a health/fitness facility but never quite get around to doing so.This session is presented by Mr.
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Product Code: 08CV14

 

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Abracadabra! Revealing the Magic of Public Relations

Author: Presented by IHRSA
Understand a variety of PR tools and recognize when they will be most effective. Create a simple public relations plan for your facility. Recognize what makes a strong story for the media. Create a press release that the media will want to publish. Employ
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Product Code: 08CV111

 

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Marketing a Successful Corporate Fitness Program

Author: Presented by IHRSA
The rationale for creating a corporate fitness program
  • How to market for continued success. Essentials for a successful corporate fitness program. How to measure success in a corporate fitness program. How to attract the corporate population into
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    Product Code: 08CV110

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    Sales Forum

    Author: Presented by IHRSA
    This session is presented by Ms. Karen Wischmann, President, Total Woman Gym.
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    Product Code: 08CV101

     

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    The Return on Investment of a Health Enhancement Program at a Utility Company

    Author: Presented by IHRSA
    Describe the components of the health enhancement program at this Midwest utility company. Summarize the financial measures used as outcomes-medical claims, pharmacy claims, workers' compensation and absenteeism. Identify the relationship and magnitude of
    (read more...)

    Product Code: 08CV116

     

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    Stress, Insomnia, & Work Productivity

    Author: Presented by IHRSA
    Identify three factors that contribute to stress-induced insomnia. List three suggestions to improve personal sleep hygiene. Demonstrate two relaxation techniques to improve sleep quality. This session is presented by Dr. Brian Luke Seaward, Executive Dir
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    Product Code: 08CV9

     

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    Programming Forum: Program Memberships That Bring Prospects to Your Door

    Author: Presented by IHRSA
    Differentiate themselves from the competition through programs. Create programs that will attract people to the club. Promote program memberships to the community. Set up their best chance for turning participants into members. Keep non-joiners connected
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    Product Code: 08CV89

     

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    Creating Innovative & Cutting-Edge Programs

    Author: Presented by IHRSA
    How to identify customer driven programming. Identify trends and market niches. Create easy to use sales strategies. Increase revenues from innovative programming. This session was presented by Ms. Donna Hutchinson, Owner, On the Edge Fitness Educator.
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    Product Code: 08CV8

     

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    Spa Fitness Forum

    Author: Presented by IHRSA
    This session is presented by Ms. Paula Comfort, Managing Director of Fitness, Spa Chakra and Ms. Megan Devlin-Preiksa, GM, Bay Club Marin.
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    Product Code: 08CV58

     

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    Tennis Forum (Part I)

    Author: Presented by IHRSA
    Learn what the current tennis industry initiatives are. Understand the latest tennis industry research. Discover the future tennis industry plans. Learn how the tennis industry is working with the fitness industry. Discover the ins and outs of Cardio Tenn
    (read more...)

    Product Code: 08CV57

     

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    Understanding Seniors: How the Fitness Industry Alienates Its Most Valuable Consumers

    Author: Presented by IHRSA
    Recognize how age affects the consumer's view of health club membership. Recognize why popular fitness marketing strategies don't work with most seniors. Determine whether your club is "senior friendly." Recognize why seniors might be turned off by most h
    (read more...)

    Product Code: 08CV19

     

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    Successfully Integrating Spa Services Into Your Fitness Facility

    Author: Presented by IHRSA
    Discover the current spa trends. Know what questions to ask before expanding your facility. Learn how to integrate the "lifestyle" into your facility. Learn how to market your new services to prospective clients. Learn how to accurately determine profitab
    (read more...)

    Product Code: 08CV13

     

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    Programming Forum: "Hit-the-Bottom-Line" Group Programming & Membership Retention

    Author: Presented by IHRSA
    This session is presented by Mr. Bob Esquerre, Fitness Consultant, Esquerre Fitness Group International.
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    Product Code: 08CV100

     

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    Preventing Depression in the Workplace

    Author: Presented by IHRSA
    Participants will be able to understand the progression of depression from initial episode to chronic condition. Participants will be able to identify the signs of depression and monitor treatment for employees currently diagnosed with this disorder. Part
    (read more...)

    Product Code: 08CV93

     

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    The Fun Factor: Maximizing ROI by Making Effective, Science-Based Programs Fun

    Author: Presented by IHRSA
    This session is presented by Ms. Tanya Barham, CEO, Recess.1.50
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    Product Code: 08CV64