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A Code for the Road: Ethical Business in the Health Club Industry

Author: Brent Darden
Details what health/fitness clubs can do to reinforce ethical behavior in their organizations. The DVD reviews how clubs can make their organizationÆs mission and core values part of their day-to-day culture. The DVD also provides specific strategies that
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Product Code: 827008215195

 

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Corporate Sales Strategies—The Total Solution

Author: Kevin Heater, Lee Vallely
Presents a comprehensive overview of how to design and implement an effective and successful corporate sales channel. The DVD details the key factors inherent in such a channel and reviews the steps involved in developing compelling employee marketing pro
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Product Code: 827008208098

 

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Maximizing Your Information Technology Efforts

Author: Henry Hirschel
Reviews how to apply specific techniques to maximize the utility of club-management software. The DVD examines the ever-changing business process and technology being used, and discusses simple techniques that clubs can employ to determine if software or
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Product Code: 827008222391

 

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Making Your Pilates Program Profitable

Author: Adrienne McBride
Offers an A-Z overview of the steps that clubs can take to create and implement a successful Pilates program. The DVD explains how clubs can critique their existing Pilates program and what they can do to enhance their current program to better fit in the
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Product Code: 827008196197

 

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The Ins & Outs of New Club Development

Author: Mike Connors
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible and how to select the best location for a club. The DVD also reviews how to develop
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Product Code: 827008213498

 

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The Business of Personal Training: Building a Team that Generates More than a Million Dollars a Year!

Author: Sherri McMillan
Provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, op
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Product Code: 827008203796

 

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The Power of Integrity in the Maturing Personal Training Profession

Author: Annette Lang
Reviews the key components of integrity as it relates to personal trainers. The DVD discusses the role that clubs can play with their personal trainers to help them grow as professionals. The DVD also details what steps can be taken to help personal train
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Product Code: 827008214297

 

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Implementing a Comprehensive Medical and Wellness Community-Outreach Program

Author: Michael Alamo
Explains how clubs can develop an ongoing medical-oriented health and wellness clinic series and how such a series can enhance a clubÆs relationship with its community. The DVD reviews why a medical and wellness community-outreach program can have a posit
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Product Code: 827008202997

 

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Motivating Kids & Young Adults to Exercise

Author: Bill Parisi, CSCS, CPT
Explains how to make exercise fun for kids and how being physically active can help enhance the level of self-esteem in youth. The DVD examines the role that exercise can play in the fight against childhood obesity and details how clubs can successfully i
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Product Code: 827008220793

 

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Designing and Operating a More Profitable Concession

Author: Michael Holtzman
Reviews the key elements to an efficient health club concession design or remodel. The DVD identifies what factors can enable a health club to make a profit in its food-service program. The DVD also examines the basic purchase and pricing considerations f
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Product Code: 827008195299

 

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Strategic Planning for Club Owners & Managers

Author: Mike Bates
Reviews the key factors involved in achieving success in business. The DVD offers a proven plan that individuals can employ to systematically evaluate their business. The DVD also examines guidelines for developing an action plan that will enable a health
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Product Code: 827008194490

 

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Global Opportunity: The Health Club Becomes a Primary Healthcare Provider

Author: Jason Conviser, Ph.D., FACSM
Details how and why the chronic diseases and health problems facing people worldwide present a significant business opportunity for the health/fitness club industry. The DVD discusses how to make the connection between the health club and healthcare. The
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Product Code: 827008205394

 

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Inspirational Leadership to Create Retention-Based Cultures

Author: Nic Jarvis
Presents a comprehensive overview of how employees can be developed in a manner that enables them to achieve their full potential. The DVD details motivational principles that can be effectively utilized to improve the performance level of employees. In t
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Product Code: 827008192090

 

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Franchising 101: The Basics for Prospective Franchisors & Franchisees

Author: Keith Albright, John Kersh
Explains how individuals can determine whether or not fitness franchising is a valid development strategy for them. The DVD reviews how a franchise works and the pros and cons of being a franchisee. The DVD also details how to decide which franchise is th
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Product Code: 827008212699

 

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The Rapid Growth of Medical Spas and the Impact on the Fitness Industry

Author: Francis Acunzo
Provides a comprehensive overview of the medical spa industry, its market, and consumer trends involving medical spas. The DVD details the financial opportunities that the medical spa business offers the health/fitness industry and discusses the pitfalls
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Product Code: 827008217793

 

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Strategic Philanthropy: The Business of Making a Difference

Author: Jeremy Howell, Ph.D.
Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. The DVD also examines the strategic planning considerations involved in such a program. In additi
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Product Code: 827008192892

 

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Integrating a Comprehensive Delivery System for Consistent Customer Service

Author: Bill McBride
Reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points. The DVD details how facilities can unlock the"connection lock" involved in offering inclusive service for all members. The DVD also explains how c
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Product Code: 827008216994

 

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Increasing Profits & Retention with Your New Member Orientations

Author: Daron Allen
Presents an overview of the key factors involved in conducting quality new member orientations. The DVD details strategies for increasing the attendance at new member orientations, as well as explains how these undertakings can drive a clubÆs revenues. Th
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Product Code: 827008204595

 

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Creating Champions: Training New Hires for Success

Author: Jennifer Mayer
Explains how clubs can take their management style to the next level by identifying talented and passionate champions. The DVD reviews fifty of the best interview questions for every potential new hire. The DVD also explains how to master the "art" of cru
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Product Code: 827008206193

 

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Selling Physical Activity to a Sedentary World

Author: Michele Guerra, MS, CHES
Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals. The DVD also details ho
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Product Code: 827008198795