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The Rapid Growth of Medical Spas and the Impact on the Fitness Industry

Author: Francis Acunzo
Provides a comprehensive overview of the medical spa industry, its market, and consumer trends involving medical spas. The DVD details the financial opportunities that the medical spa business offers the health/fitness industry and discusses the pitfalls
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Product Code: 827008217793

 

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Strategic Philanthropy: The Business of Making a Difference

Author: Jeremy Howell, Ph.D.
Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. The DVD also examines the strategic planning considerations involved in such a program. In additi
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Product Code: 827008192892

 

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Integrating a Comprehensive Delivery System for Consistent Customer Service

Author: Bill McBride
Reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points. The DVD details how facilities can unlock the"connection lock" involved in offering inclusive service for all members. The DVD also explains how c
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Product Code: 827008216994

 

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Increasing Profits & Retention with Your New Member Orientations

Author: Daron Allen
Presents an overview of the key factors involved in conducting quality new member orientations. The DVD details strategies for increasing the attendance at new member orientations, as well as explains how these undertakings can drive a clubÆs revenues. Th
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Product Code: 827008204595

 

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Creating Champions: Training New Hires for Success

Author: Jennifer Mayer
Explains how clubs can take their management style to the next level by identifying talented and passionate champions. The DVD reviews fifty of the best interview questions for every potential new hire. The DVD also explains how to master the "art" of cru
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Product Code: 827008206193

 

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Selling Physical Activity to a Sedentary World

Author: Michele Guerra, MS, CHES
Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals. The DVD also details ho
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Product Code: 827008198795

 

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The Right Stuff: Finding, Interviewing, and Hiring Your Club's Most Valuable Resource

Author: Chris Pacifico, Ray Coassin
Details how health/fitness club owners can develop and place effective ads to attract potential employees. The DVD reviews the steps involved in conducting a successful employee-candidate interview and discusses how to make the right hiring decisions. The
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Product Code: 827008218592

 

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How to Offer "5-Star" Customer Service in Your Club

Author: Josh Yonushonis
Reviews how a high-end hotel health club & spa flawlessly provides customer service and how health/fitness clubs can implement similar strategies into their facilities. The DVD details how a club can establish high-quality customer-service standards, and
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Product Code: 827008221592

 

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Implementing Spa Secrets Into Your Traditional Fitness Approach

Author: Lawrence Biscontini, MA, CDC
Details the similarities and differences between spas and traditional fitness facilities and offers five specific techniques for implementing spa-like programs into a club. The DVD also reviews trends from both cutting-edge spas and traditional fitness fa
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Product Code: 827008197996

 

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Keys to Soft Selling in a Hard World

Author: Eddie Tock
Details the six basic concepts that lead to successful club sales and reviews the "winning formula" of the top 10% of club sales people and how individuals can profit from it. The DVD explains how to "make it happen" in club sales and why clubs should sel
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Product Code: 827008219391

 

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European Forum: Vive la Difference- Different Markets, Common Needs, & Future Opportunities

Author: Presented by IHRSA
This session is presented by Mr. Hans Muench, Director, IHRSA.
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Product Code: 08CV74

 

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4th Annual IHRSA Technology Summit: Leveraging Technology to Drive Profitability

Author: Presented by IHRSA
This session is presented by Mr. Jeff Skeen, CEO of Titan Fitness.
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Product Code: 08CV96

 

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Integrated Vibration Training for Peak Performance

Author: Presented by IHRSA
Vibration training has become one of the most significant breakthroughs in performance enhancement, injury prevention and rehabilitation in the last few decades. The last few years have seen major developments in this science, yet there exists much confus
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Product Code: 08CV49

 

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The "NEW Workout" Introduction Module: A Total Body-Over-Mind Experience on Ed Harrold's Flexibility for Athletes-Based Training

Author: Presented by IHRSA
The "NEW Workout" harness the wisdom of the body by using basic, intermediate, and advanced yoga breathing techniques. Ed Harrold's NEW workout is based on the Flexibility For Athletes training that combines the best of yoga: breath, postures, relaxation
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Product Code: 08CV47

 

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FitnessCoachPro.com Consumer Fitness & Health Improvement Website

Author: Presented by IHRSA
FitnessCoachPro.com is a "best-in-class" professional Web site that will help you build your business, develop your career, and take your clients' health and fitness programs to a higher level. No matter what type of health and fitness professional you ar
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Product Code: 08CV46

 

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Ready, Set...Market- Are You Getting Your Share of the Pilates Market?

Author: Presented by IHRSA
Learn effective marketing strategies. Discover how to position your pilates program with PR. Learn business networking tools for marketing. Learn how to build marketing partnerships. Discover the importance of timing in marketing effectively. This session
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Product Code: 08CV45

 

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Access Your Guaranteed Savings With IHRSA Group Purchasing

Author: Presented by IHRSA
IHRSA's Group Purchasing program is designed to provide savings for individual IHRSA members through the collective bargaining power of all IHRSA members. Accessing the IHRSA Group Purchasing program will guarantee substantial savings for your club or fac
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Product Code: 08CV44

 

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The New Age of Club Profitability: Monitoring a New Era of Personal Training

Author: Presented by IHRSA
Join Polar's Jennifer Villani and Scott Gaines, VP of Program Development for The National Exercise and Sports Trainers Association (NESTA), to find out about their new creation of NESTA's Personal Fitness Trainer 2.0 Certification. This new program incor
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Product Code: 08CV43

 

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Marketing Forum

Author: Presented by IHRSA
This session is presented by Mr. Phil Bonomo, Marketing Consultant, IHRSA.
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Product Code: 08CV90

 

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Innovative Marketing Technology Strategies for Generating Prospects

Author: Presented by IHRSA
Learn how to use e-booklets to rejuvenate traditional marketing mediums. Learn how to use your website to virtually market your club. Learn how teleseminars can boost credibility and your prospect list. Learn how to easily create podcasts and other shared
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Product Code: 08CV79