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21.5 Marketing Strategies That Produce Profit

Author: Justin Tamsett
Features ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join a health/fitness facility but never quite get around to doing so.This session is presented by Mr.
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Product Code: 827008334490

 

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Training the Trainers: What Do Your Personal Trainers Need to Learn?

Author: Annette Lang
Provides frank feedback and suggestions as to the etiology of the current state of the personal-trainer knowledge and expertise. The DVD reviews the components necessary for the success of a personal-training program and details how to fill in the most im
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Product Code: 827008347698

 

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Lighting the Fire Within: Motivational Strategies for Building a Strong Team

Author: Jan Spaticchia
Details strategies that are designed to help managers to begin "lighting fires inside their staff," instead of under them.
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Product Code: 827008328093

 

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The Key Characteristics of Great Clubs

Author: Stephen Tharrett
presents an enlightening and compelling look at the characteristics that all great global health/fitness clubs possess. The DVD highlights several "benchmarks" that can be used to establish a framework for greatness in the health-/fitness-club industry. U
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Product Code: 827008337996

 

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Mastering Health Club Management (PDF)

Author: Presented by IHRSA
Managing a successful health club requires a mosaic of skills. A key part of becoming an exceptional manager is being receptive to new ideas; filtering out those ideas that are not quite right f
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Product Code: 501

 

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IHRSA's Guide to Health Club Cleanliness

Author: Presented by IHRSA
In June 2008, IHRSA launched a research program to explore the ways in which perceptions of health club cleanliness have become an important part in retaining members.  Specifically, we wanted to understand how club cleanliness affects member usage,
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Product Code: 500

 

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A Code for the Road: Ethical Business in the Health Club Industry

Author: Brent Darden
Details what health/fitness clubs can do to reinforce ethical behavior in their organizations. The DVD reviews how clubs can make their organizationÆs mission and core values part of their day-to-day culture. The DVD also provides specific strategies that
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Product Code: 827008215195

 

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Corporate Sales Strategies—The Total Solution

Author: Kevin Heater, Lee Vallely
Presents a comprehensive overview of how to design and implement an effective and successful corporate sales channel. The DVD details the key factors inherent in such a channel and reviews the steps involved in developing compelling employee marketing pro
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Product Code: 827008208098

 

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Maximizing Your Information Technology Efforts

Author: Henry Hirschel
Reviews how to apply specific techniques to maximize the utility of club-management software. The DVD examines the ever-changing business process and technology being used, and discusses simple techniques that clubs can employ to determine if software or
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Product Code: 827008222391

 

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Making Your Pilates Program Profitable

Author: Adrienne McBride
Offers an A-Z overview of the steps that clubs can take to create and implement a successful Pilates program. The DVD explains how clubs can critique their existing Pilates program and what they can do to enhance their current program to better fit in the
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Product Code: 827008196197

 

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The Ins & Outs of New Club Development

Author: Mike Connors
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible and how to select the best location for a club. The DVD also reviews how to develop
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Product Code: 827008213498

 

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The Business of Personal Training: Building a Team that Generates More than a Million Dollars a Year!

Author: Sherri McMillan
Provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, op
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Product Code: 827008203796

 

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The Power of Integrity in the Maturing Personal Training Profession

Author: Annette Lang
Reviews the key components of integrity as it relates to personal trainers. The DVD discusses the role that clubs can play with their personal trainers to help them grow as professionals. The DVD also details what steps can be taken to help personal train
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Product Code: 827008214297

 

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Implementing a Comprehensive Medical and Wellness Community-Outreach Program

Author: Michael Alamo
Explains how clubs can develop an ongoing medical-oriented health and wellness clinic series and how such a series can enhance a clubÆs relationship with its community. The DVD reviews why a medical and wellness community-outreach program can have a posit
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Product Code: 827008202997

 

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Motivating Kids & Young Adults to Exercise

Author: Bill Parisi, CSCS, CPT
Explains how to make exercise fun for kids and how being physically active can help enhance the level of self-esteem in youth. The DVD examines the role that exercise can play in the fight against childhood obesity and details how clubs can successfully i
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Product Code: 827008220793

 

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Designing and Operating a More Profitable Concession

Author: Michael Holtzman
Reviews the key elements to an efficient health club concession design or remodel. The DVD identifies what factors can enable a health club to make a profit in its food-service program. The DVD also examines the basic purchase and pricing considerations f
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Product Code: 827008195299

 

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Strategic Planning for Club Owners & Managers

Author: Mike Bates
Reviews the key factors involved in achieving success in business. The DVD offers a proven plan that individuals can employ to systematically evaluate their business. The DVD also examines guidelines for developing an action plan that will enable a health
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Product Code: 827008194490

 

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Global Opportunity: The Health Club Becomes a Primary Healthcare Provider

Author: Jason Conviser, Ph.D., FACSM
Details how and why the chronic diseases and health problems facing people worldwide present a significant business opportunity for the health/fitness club industry. The DVD discusses how to make the connection between the health club and healthcare. The
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Product Code: 827008205394

 

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Inspirational Leadership to Create Retention-Based Cultures

Author: Nic Jarvis
Presents a comprehensive overview of how employees can be developed in a manner that enables them to achieve their full potential. The DVD details motivational principles that can be effectively utilized to improve the performance level of employees. In t
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Product Code: 827008192090

 

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Franchising 101: The Basics for Prospective Franchisors & Franchisees

Author: Keith Albright, John Kersh
Explains how individuals can determine whether or not fitness franchising is a valid development strategy for them. The DVD reviews how a franchise works and the pros and cons of being a franchisee. The DVD also details how to decide which franchise is th
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Product Code: 827008212699