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Implementing a Comprehensive Medical and Wellness Community-Outreach Program

Author: Michael Alamo
Explains how clubs can develop an ongoing medical-oriented health and wellness clinic series and how such a series can enhance a clubÆs relationship with its community. The DVD reviews why a medical and wellness community-outreach program can have a posit
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Product Code: 827008202997

 

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Motivating Kids & Young Adults to Exercise

Author: Bill Parisi, CSCS, CPT
Explains how to make exercise fun for kids and how being physically active can help enhance the level of self-esteem in youth. The DVD examines the role that exercise can play in the fight against childhood obesity and details how clubs can successfully i
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Product Code: 827008220793

 

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Designing and Operating a More Profitable Concession

Author: Michael Holtzman
Reviews the key elements to an efficient health club concession design or remodel. The DVD identifies what factors can enable a health club to make a profit in its food-service program. The DVD also examines the basic purchase and pricing considerations f
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Product Code: 827008195299

 

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Strategic Planning for Club Owners & Managers

Author: Mike Bates
Reviews the key factors involved in achieving success in business. The DVD offers a proven plan that individuals can employ to systematically evaluate their business. The DVD also examines guidelines for developing an action plan that will enable a health
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Product Code: 827008194490

 

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Global Opportunity: The Health Club Becomes a Primary Healthcare Provider

Author: Jason Conviser, Ph.D., FACSM
Details how and why the chronic diseases and health problems facing people worldwide present a significant business opportunity for the health/fitness club industry. The DVD discusses how to make the connection between the health club and healthcare. The
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Product Code: 827008205394

 

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Inspirational Leadership to Create Retention-Based Cultures

Author: Nic Jarvis
Presents a comprehensive overview of how employees can be developed in a manner that enables them to achieve their full potential. The DVD details motivational principles that can be effectively utilized to improve the performance level of employees. In t
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Product Code: 827008192090

 

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Franchising 101: The Basics for Prospective Franchisors & Franchisees

Author: Keith Albright, John Kersh
Explains how individuals can determine whether or not fitness franchising is a valid development strategy for them. The DVD reviews how a franchise works and the pros and cons of being a franchisee. The DVD also details how to decide which franchise is th
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Product Code: 827008212699

 

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The Rapid Growth of Medical Spas and the Impact on the Fitness Industry

Author: Francis Acunzo
Provides a comprehensive overview of the medical spa industry, its market, and consumer trends involving medical spas. The DVD details the financial opportunities that the medical spa business offers the health/fitness industry and discusses the pitfalls
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Product Code: 827008217793

 

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Strategic Philanthropy: The Business of Making a Difference

Author: Jeremy Howell, Ph.D.
Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. The DVD also examines the strategic planning considerations involved in such a program. In additi
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Product Code: 827008192892

 

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Integrating a Comprehensive Delivery System for Consistent Customer Service

Author: Bill McBride
Reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points. The DVD details how facilities can unlock the"connection lock" involved in offering inclusive service for all members. The DVD also explains how c
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Product Code: 827008216994

 

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Increasing Profits & Retention with Your New Member Orientations

Author: Daron Allen
Presents an overview of the key factors involved in conducting quality new member orientations. The DVD details strategies for increasing the attendance at new member orientations, as well as explains how these undertakings can drive a clubÆs revenues. Th
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Product Code: 827008204595

 

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Creating Champions: Training New Hires for Success

Author: Jennifer Mayer
Explains how clubs can take their management style to the next level by identifying talented and passionate champions. The DVD reviews fifty of the best interview questions for every potential new hire. The DVD also explains how to master the "art" of cru
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Product Code: 827008206193

 

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Selling Physical Activity to a Sedentary World

Author: Michele Guerra, MS, CHES
Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals. The DVD also details ho
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Product Code: 827008198795

 

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The Right Stuff: Finding, Interviewing, and Hiring Your Club's Most Valuable Resource

Author: Chris Pacifico, Ray Coassin
Details how health/fitness club owners can develop and place effective ads to attract potential employees. The DVD reviews the steps involved in conducting a successful employee-candidate interview and discusses how to make the right hiring decisions. The
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Product Code: 827008218592

 

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How to Offer "5-Star" Customer Service in Your Club

Author: Josh Yonushonis
Reviews how a high-end hotel health club & spa flawlessly provides customer service and how health/fitness clubs can implement similar strategies into their facilities. The DVD details how a club can establish high-quality customer-service standards, and
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Product Code: 827008221592

 

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Implementing Spa Secrets Into Your Traditional Fitness Approach

Author: Lawrence Biscontini, MA, CDC
Details the similarities and differences between spas and traditional fitness facilities and offers five specific techniques for implementing spa-like programs into a club. The DVD also reviews trends from both cutting-edge spas and traditional fitness fa
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Product Code: 827008197996

 

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Keys to Soft Selling in a Hard World

Author: Eddie Tock
Details the six basic concepts that lead to successful club sales and reviews the "winning formula" of the top 10% of club sales people and how individuals can profit from it. The DVD explains how to "make it happen" in club sales and why clubs should sel
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Product Code: 827008219391

 

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European Forum: Vive la Difference- Different Markets, Common Needs, & Future Opportunities

Author: Presented by IHRSA
This session is presented by Mr. Hans Muench, Director, IHRSA.
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Product Code: 08CV74

 

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4th Annual IHRSA Technology Summit: Leveraging Technology to Drive Profitability

Author: Presented by IHRSA
This session is presented by Mr. Jeff Skeen, CEO of Titan Fitness.
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Product Code: 08CV96

 

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Integrated Vibration Training for Peak Performance

Author: Presented by IHRSA
Vibration training has become one of the most significant breakthroughs in performance enhancement, injury prevention and rehabilitation in the last few decades. The last few years have seen major developments in this science, yet there exists much confus
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Product Code: 08CV49