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Selling Exercise as Medicine: How to Get the Medical Community Behind Our "Drug"

Author: Presented by IHRSA
Discover the formula for calculating the financial value of each member. Learn why members leave. Discover the six fundamentals of universal fundamentals of membership retention. Learn how to develop a member service culture. Discuss how to handle difficu
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Product Code: 09cv32

 

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Membership Retention: It Starts the Moment the Prospect Walks in the Door!

Author: Presented by IHRSA
Discover the formula for calculating the financial value of each member. Learn why members leave. Discover the six fundamentals of universal fundamentals of membership retention. Learn how to develop a member service culture. Discuss how to handle difficu
(read more...)

Product Code: 09cv30

 

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Weight Management Programming: One Size Does Not Fit All

Author: Presented by IHRSA
Learn how to evaluate your market to determine which of eight different types of weight management programs best match the lifestyles and desired outcomes of future participants. Learn how to evaluate your team to determine if they have someone who is cap
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Product Code: 09cv29

 

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Brand Passion: Advertising & Branding That Works!

Author: Presented by IHRSA
Learn how to stand out from your competition. Learn how to position your club and why it is vital to its success. Learn from the greatest brands in the world how to better market your club. Learn how the right branding, advertising, and customer service c
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Product Code: 09cv28

 

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Getting a Competitive Edge with E-Marketing Strategies

Author: Presented by IHRSA
Learn the important difference between traditional versus internet marketing. Learn the one goal all clubs should have for Internet Marketing. Discover 10 Strategies for capturing new club prospects with the Internet. Learn how to build an Internet infras
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Product Code: 09cv27

 

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Women's Wellness Trends for Today & Tomorrow

Author: Presented by IHRSA
Share information and news your female health club members can use. Discover fabulous female friendly programming. Discuss women's wellness trends that may effect their health and well-being today and tomorrow.This session was presented by Lynne Brick, Ma
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Product Code: 09cv26

 

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How To...Purchase the Right Equipment & Services

Author: Presented by IHRSA
Learn the essential factors to consider when deciding which equipment and services are appropriate for your facility and clientele. Learn how to determine what type, and how many pieces of fitness equipment you need to purchase for your club. Discover how
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Product Code: 09cv25

 

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Health Promotion Forum: Working Together to Achieve Better Results

Author: Presented by IHRSA
As the fitness industry works to become an integral part of the health care continuum, it is becoming increasing relevant to a club's bottom line to create partnerships that leverage the powerful benefits of exercise. Hear from leading health promotion ex
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Product Code: 09cv24

 

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Baby Boomers and the Brain Fitness Market - Are You Ready?

Author: Presented by IHRSA
Understand why Brain Fitness is becoming a mainstream endeavor for baby boomers. Learn about the brain impact of 4 critical and complementary pillars: nutrition, physical exercise, stress management and mental exercise. Discover the beliefs and attitudes
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Product Code: 09cv23

 

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ActiveCore: The Newest Programming Option for 2009 and Beyond

Author: Presented by IHRSA
Discover a new programming option that works for all ages and fitness levels. Learn how this technique can help fitness professionals identify and correct members' "weak links." Review multiple uses including post-rehab training, sports conditioning, pila
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Product Code: 09cv22

 

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The Consumer Fitness Association: What It Is and How It Will Help Your Bottom Line

Author: Presented by IHRSA
The Consumer Fitness Association: What It Is and How It Will Help Your Bottom Line
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Product Code: 09cv21

 

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Enhance the Fitness of your Facility

Author: Presented by IHRSA
Learn how to turn fitness goals into sales goals! Join Polar and fellow industry members for insight on new fitness assessment technology, personal training education and corporate wellness.
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Product Code: 09cv19

 

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Turning Your Website into a Profit Center

Author: Presented by IHRSA
In "Turn Your Website into a Profit Center" with MINDBODY, Inc.'s CEO, Rick Stollmeyer, you will learn how to grow your business with e-commerce and online marketing. Give your clients online real-time scheduling, an online store, gift cards, membership o
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Product Code: 09cv18

 

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IHRSA Group Purchasing: Discover the Value & Experience the Savings

Author: Presented by IHRSA
Learn more about the IHRSA Group Purchasing Vendors and what they can offer to you. Change the way you think about purchasing products your company uses every day. Understand how you can save now more than ever. Learn how your IHRSA membership can pay for
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Product Code: 09cv17

 

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Garmin Fitness in the Club: An Indoor / Outdoor Solution

Author: Presented by IHRSA
Garmin brings a solution to the fitness club environment, tying members' outdoor and indoor fitness experiences together. It produces results, engages members and keeps them coming back to you more.
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Product Code: 09cv16

 

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How To...Hire Top Performers to Enhance Sales Efforts

Author: Presented by IHRSA
Discover where to find quality people to work in your business, Learn how to write an ad that will generate applicants, Discover an interview process to identify the 'real' person applying for the role, Learn what the best companies are doing to be an emp
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Product Code: 09cv15

 

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How To...Write an Effective Marketing Plan

Author: Presented by IHRSA
Walk away with a blue-print of your own 12 month marketing plan, clarify and solidify your desired position in the market, creative proven examples of campaigns and promotions to drive membership growth, learn how to apply the rules of Synchrograpghics in
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Product Code: 09cv14

 

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Maximize Your Club's Potential with Group Fitness

Author: Presented by IHRSA
Global fitness industry expert and Les Mills founder Phillip Mills shares his trade secrets - easy-to-implement ideas that will bring hundreds of new members to your club and keep them there longer. This session was presented by Philip Mills.
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Product Code: 09cv13

 

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Getting Started on "Going Green"

Author: Presented by IHRSA
Part I: The "Green" Trend & Emerging Opportunities for Health Clubs, Part II: High-Impact "Green" Projects for Any Budget, Part III: Innovations in "Green" Club Design, and Part IV: Energy Savings Case Study - The San Francisco Bay Club
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Product Code: 09cv11

 

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IESE Case Study II: Turning Customer Loyalty into Profitable Growth: The Ultimate Objective of Great Service

Author: Presented by IHRSA
Loyalty-focused management is not only about making an effort to retain customers but moreover about developing strategies to attract the right customers as well as to maximize the value of the served customer base. This is required in order to ultimately
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Product Code: 09cv10