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Why Do People Join, Stay and Quit?

Author: Presented by IHRSA
Experience an in-depth look at how Americans view their leisure time and what motivates them to choose to work out at a health club. Review the motivations and goals of current members and why they keep exercising. Examine the reasons why members leave th
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Product Code: 09cv65

 

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A Guide to Building Your 90-Day Prospecting Plan

Author: Presented by IHRSA
Learn how to create an independent flow of leads for each of your sales people. Discuss the 5 non-negotiable lead generation tools to build sales: referral, alumni, group, community outreach and current lead wrap up events. Gain an understanding for each
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Product Code: 09cv64

 

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Human Resources Forum: What Every Club Owner Should Know

Author: Presented by IHRSA
Discuss employment law update. Discover effective recruiting and interviewing practices. Learn how to protect your club/company on issues such as harassment and discrimination. Learn methods to effectively manage your employees. Discuss wage and hour/comp
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Product Code: 09cv62

 

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How To...Create Dynamic Programming

Author: Presented by IHRSA
Learn twenty (20) keys to programming success. Discover solutions to ten programming problems. Learn how to create, develop, and evaluate every program. Learn how to always use one program to promote another.This session was presented by Sandy Coffman.
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Product Code: 09cv61

 

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European Forum: Great Clubs, Great Ideas from Europe

Author: Presented by IHRSA
See examples of leading edge design. Learn about marketing in the new economically challenged times. Review successful programs. Equipment trends coming out of Europe.This session was presented by Hans Muench, Ray Algar, Jelte de Kiewit, and Rasmus Ingers
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Product Code: 09cv59

 

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Leverage the Global Audience: Take Your Offline Presence Online

Author: Presented by IHRSA
Learn how to connect with the internet-savvy client of today. Discover how your professional reach can expand beyond geographic boundaries and into a world market. Learn cost-effective ways to leverage this global audience through the Web. Learn how to de
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Product Code: 09cv58

 

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Tennis Forum - Part I: State of the Industry

Author: Presented by IHRSA
Discover why "Branding is Everything and Everything is a Brand." Learn why your brand message must be simple yet compelling. Gain knowledge on how to differentiate your organization from the competition. Learn why effective communication of your brand to
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Product Code: 09cv56

 

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Driving Your Brand Inside Your Club - When Your Staff Catches Your "Brand Fever" Your Marketing Budget Goes Further!

Author: Presented by IHRSA
Discover why ""Branding is Everything and Everything is a Brand." Learn why your brand message must be simple yet compelling. Gain knowledge on how to differentiate your organization from the competition. Learn why effective communication of your brand to
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Product Code: 09cv54

 

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The Future of Fitness is in the Spa!

Author: Presented by IHRSA
Learn how to successfully integrate a fitness area into a Spa. Learn how to create an environment where spa and fitness services are integrated and function in harmony. Learn key elements of successful design for a fitness area in the spa. Discover common
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Product Code: 09cv53

 

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Financing Your New Club or Expansion

Author: Presented by IHRSA
Learn about SBA Loans including Real Estate Purchase. Learn about SBA Loans not including a Real Estate Purchase. Learn about equipment leasing. Discuss credit criteria for loan applications.This session was presented by Paul Bosley and Dan Pace.
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Product Code: 09cv52

 

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Innovative Club Best Practices from a Global Prospective

Author: Presented by IHRSA
Discover how owners and operators in other nations approach the business of fitness. Learn how to think outside of your normal operating paradigm. Discover what the most successful operators in other countries are doing to differentiate their businesses.
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Product Code: 09cv51

 

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The Teen Fitness Connection - A Model to Follow

Author: Presented by IHRSA
Discover how you can make a difference in your community and position your company as a solution to obesity and inactivity. The teen population, your next generation of club members. Discover how big the teen population is as they are your next generation
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Product Code: 09cv50

 

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How To...Utilize the Internet

Author: Presented by IHRSA
Discover how internet marketing is much more than just your website. Learn why you must be using the internet to find more prospects. Discover the ABCs of internet marketing for health clubs. Learn the three critical tactics you must incorporate into your
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Product Code: 09cv49

 

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Guide to Developing a Profitable Personal Training Business System in Your Club

Author: Presented by IHRSA
Set up the business of personal training to ensure ease of administration and profit. Successfully implement the system within their current structure with their current trainers on board. Easily administer the day-to-day operations of the business. Measu
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Product Code: 09cv48

 

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Staff Orientation and Training: The WHYs and Must DOs

Author: Presented by IHRSA
Learn why staff and orientation and training is critical. Understand the financial impact of good or bad training. Receive the necessary ingredients of an orientation program. Receive the necessary ingredients of a training program. Be given a complete or
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Product Code: 09cv47

 

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Making the Connection: Maximizing Communications with Staff and Members

Author: Presented by IHRSA
Discover how to improve the way you communicate with your staff and members. Discover the most appropriate method to communicate with staff and members. Learn how to improve relationships by becoming an active listener. Discover how to maximize all commun
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Product Code: 09cv46

 

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The Secrets to Attracting & Retaining the Inactive Population

Author: Presented by IHRSA
Learn to understand the deconditioned/inactive population. Learn specific marketing techniques needed for this market. Develop unique programming for inactive clients. Learn how to create and develop a marketing strategy to attract the inactive client. Le
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Product Code: 09cv45

 

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Proven Best Practices to Manage the Impact of a New Competitor

Author: Presented by IHRSA
Discuss five (5) case studies of specific IHRSA clubs who battled a national competitor in the last twelve months. Learn how to create a battle plan for survival. Find out how to sell value through differentiation. Discover strategies to consistently hit
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Product Code: 09cv44

 

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Avoiding the Top 10 Human Resource Mistakes Club Managers Make

Author: Presented by IHRSA
Protect the assets of the business. Become pro-active versus reactive in dealing with human resource issues. Comply with federal and/or state laws. Understand how vulnerable sales organizations are in regard to wage and hour laws. Understand what they can
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Product Code: 09cv43

 

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Designing, Planning and Operating a Successful Club Spa

Author: Presented by IHRSA
Learn why developing a club spa is a profitable venture. Learn the key elements of designing a club spa. Learn what items are a priority in the pre-opening process. Learn 10 revenue generating tactics. Learn expense to revenue ratios and how much profit t
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Product Code: 09cv42