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Engaging New Members in the Club

Author: Brent Darden
Length 59 minutes
Preview Available

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Product Code: 827008968794

 

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Creating and Sustaining a Member-Service Culture

Author: Herb Lipsman (The Health Club Company)
Length 86 minutes
Preview Available

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Product Code: 827008969593

 

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Increasing Membership Retention in the Health and Fitness Industry

Author: Bill McBride
Length 29 minutes
Preview Available

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Product Code: 827008967995

 

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Personal Training Management – Eight Critical Components

Author: Brent Darden
Personal Training Management – Eight Critical Components

Sponsored by Parisi Franchise Systems, Inc.

Presented by Brent Darden, Owner & General Manager, TELOS Fitness Center 
  • Learn how to create a foundation for success
  • Review internal and external marketing principals of marketing personal training
  • Understand why support systems are the secret to a successful program
  • Discover how to build ownership and accountability among trainers

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Product Code: 544

 

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IHRSA's Guide to Personal Training

Author: Presented by IHRSA
The IHRSA Guide to Personal Training was designed to assist club owners and operators who either have existing personal training programs or are looking to offer them for the first time.  This unique publication details statistics of American persona
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Product Code: 543

 

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Club Programming for Fun, Retention & Profit

Author: Laurie Cingle
Presented by: Laurie Cingle, President, Laurie Cingle Consulting & Coaching
  • Learn how to develop effective and profitable club programs
  • Discover how to utilize programs to promote your club memberships.
  • Learn how to develop an effective and profitable personal training business.

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Product Code: 542

 

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Outrageous Customer Service

Author: Nicki Anderson
Explains how personal trainers can create a special niche in the marketplace for themselves by doing something that costs them little, yet garners relatively large returnsùgreat customer service. The DVD presents unique customer-service ideas and suggesti
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Product Code: 827008757190

 

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Boot Camp Complete: From Start to Finish

Author: Todd Durkin, MA, CSCS, NCTMB
Examines several of the key factors involved in conducting boot camps, including marketing, recruiting, retention, safety issues, equipment needs, and specific protocols, AND concludes with a demonstration of a real boot-camp class. Whether a person is cu
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Product Code: 827008472291

 

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The Strength Training Workout Encyclopedia

Author: Tom Kelso
Length 90 pages
Preview available
Also available as an eBook
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Product Code: 9781606790359

 

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Creating a Member-Centric Club Environment

Author: Karen Wischmann
Presented by: Karen Wischmann, President, Total Woman Gym

Length: 1 hour 24 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you will:
  • Learn how to define your club's standards for member-centric excellence
  • Discover how to create programs that get and keep your members involved
  • Explore how to use your web site to create a community for your members
  • Learn how to communicate with your members the right way

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Product Code: 540

 

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Turn Your Club into a Community

Author: Herb Lipsman (The Health Club Company)
"IHRSA's webinar (Turn Your Club into a Community) was fabulous!  Herb Lipsman (President & CEO of The Health Club Company) is an industry veteran like me and he has great insight into the business. Once more club operators find out how valuable Once more club operators find out how valuable these webinars are, many more will sign up.”    -- Cary L. Adler, President, Spa 23 Health & Racquet Club
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Product Code: 531

 

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Research Forum: The Size & Scope of the Asia-Pacific & European Markets

Author: Presented by IHRSA
Review the newest numbers from European Market Report 2008. Explore current Industry Data Survey Findings. Discuss the on line survey: explanation and invitation to join. Discuss the new UK industry data survey started 2009 ò Discuss consumer research û O
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Product Code: 09cv97

 

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Exceed Member Expectations Through Staff Hiring

Author: Presented by IHRSA
Learn how to hire correctly. Discover how to cut retention by adding a coach program to your club. Discover why not to meet members' expectations, but to EXCEED members' expectations. Learn how to track retention effectively. Walk away with 10 ideas you c
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Product Code: 09cv96

 

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Strategic Enrollment: The Bridge from Membership to Training

Author: Presented by IHRSA
Learn how to seamlessly build a bridge from the point of sale to the personal training profit center. Learn how to present the for-fee fitness component as a "must" without evoking pressure or sales resistance. Discover how to eliminate the affordability
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Product Code: 09cv95

 

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Making the Sale: Skills Needed to Become an Effective Membership Consultant

Author: Presented by IHRSA
Learn the 3 primary and 2 support skills necessary for well rounded and successful membership consultant. Learn marketing / prospecting skills that will ensure sales goals are realized. Learn industry benchmarks for today's consultant and how to measure t
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Product Code: 09cv94

 

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What Women Want - Attracting, Servicing & Retaining Women in Today's Fitness Environment

Author: Presented by IHRSA
Understand the needs of the female clientele. Learn how to design your club for todayÆs woman. Learn how to tailor your clubÆs marketing to women. Discover how to attract the female clientele with programming. Learn how to service and retain your female c
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Product Code: 09cv92

 

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Latest Trends in Successful Club Management

Author: Presented by IHRSA
Identify the key drivers of club success in today's market. Implement facility design and marketing ideas that will delight members and get attention in your community. Significantly increase member retention by systematically building deeper relationship
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Product Code: 09cv91

 

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Outreach Marketing Magic

Author: Presented by IHRSA
Learn how to embed your club in the community so if it's happening, your there. Discover proven lead generation strategies. Learn how to arrange trade-outs and shares for the ultimate win-win. Learn about corporate and group membership programs that grow
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Product Code: 09cv90

 

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Recruiting, Training & Keeping Good Trainers

Author: Presented by IHRSA
Develop strong apprenticeship and training programs. Create successful personal training orientation systems. Gain knowledge on how to keep a team of trainers happy. Discover 6 evaluation systems. Guarantee that you will be surrounded by great talent.This
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Product Code: 09cv89

 

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The Five Goals of Programming Success for Older Adults

Author: Presented by IHRSA
Eliminate 5 preconceived ideas. Identify 5 major issues that make this niche a club within your club. Understand the 5 wants and 5 needs of the aging market taken from the 6 dimensions of wellness. Hire and acquire the 5 necessary attitudes needed by a le
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Product Code: 09cv88