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Home Fitness: Designing Your Own Home Gym and Workout Plan

Author: Suzanne Falaschetti (exercise physiologist)
Thoroughly explains the benefits of exercise in a home gym and offers chapters on preparing for exercise, personal workout plans, a shopping guide to home gym equipment (with specific information on cardiovascular and strength-training equipment), and muc
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Product Code: 9781585186471

 

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The Personal Trainer's Business Survival Guide

Author: Craig Mastrangelo (The Body Defined)
Length 167 pages
Preview available
Also available as an eBook
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Product Code: 9781585184958

 

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Healthy Hearts, Healthy Women

Author: Dr. Christine L. Wells (Arizona State University)
Written for women who are "at risk" for diseases of the heart and blood vessels, any woman who currently has heart disease, and anyone who has a loved one "at risk" or already diagnosed with heart disease.
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Product Code: 9781585184125

 

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Specialized Strength Training: Winning Workouts for Specific Populations

Author: Wayne Westcott, Ph.D., Susan F. Ramsden
Length 265 pages
Preview available
Also available as an eBook
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Product Code: 9781585184088

 

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Principles for Personal Trainers: 88 Essential Rules for Excellence

Author: Teri O'Brien, J.D., MS
Length 100 pages
Preview available
Also available as an eBook
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Product Code: 9781585183265

 

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Financial Management: The Must KNOWs and DOs for Success in 2010

Author: Chris Evans, John Atwood
Online Education:  IHRSA's 2009 Webinar Series

Financial Management:  The Must KNOWs and DOs for Success in 2010
Presented by Chris Evans and John Atwood, Atwood Consulting Group

Sponsored by Parisi Franchise Systems, Inc.
  • What’s your plan for 2010?  Do you see growth, flat or decline in memberships, average dues, ancillary/profit center revenues?
  • Is your accounting and financial system adequate for effective profit and loss tracking, budgeting, and forecasting?

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Product Code: 549

 

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Youth Performance Training: Capitalizing on a Multi-Billion Dollar Market

Author: Bill Parisi, CSCS, CPT
Online Education:  IHRSA's 2009 Webinar Series

Presented by Bill Parisi, Founder & CEO, Parisi Speed School and Sponsored by Parisi Franchise Systems, Inc.
  • Discover how to utilize youth sports performance training as a tool to generate more foot traffic in your club
  • Gain knowledge on how to successfully market a youth performance business
  • Learn how to up-sell semi-private and private training to youth

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Product Code: 547

 

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IHRSA's Guide to Managing Employee Performance (PDF)

Author: Presented by IHRSA
Could you benefit from some guidance when it comes to managing, motivating, compensating and rewarding your club's personal trainers and sales staff? If so, be sure to read the association's newest publication, IHRSA's Guide to Managing Employee Performance: How to Incentivize, Measure & Reward Outstanding Performance.
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Product Code: 546

 

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IHRSA 2009 Consumer Report: Health Club Activity Usage, Trends & Analysis (PDF)

Author: Presented by IHRSA
The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities. 


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Product Code: 545

 

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Creating a Warm and Welcoming Club Environment

Author: Brent Darden
Length 34 minutes
Preview Available

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Product Code: 827008967193

 

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Engaging New Members in the Club

Author: Brent Darden
Length 59 minutes
Preview Available

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Product Code: 827008968794

 

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Creating and Sustaining a Member-Service Culture

Author: Herb Lipsman (The Health Club Company)
Length 86 minutes
Preview Available

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Product Code: 827008969593

 

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Increasing Membership Retention in the Health and Fitness Industry

Author: Bill McBride
Length 29 minutes
Preview Available

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Product Code: 827008967995

 

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Personal Training Management – Eight Critical Components

Author: Brent Darden
Personal Training Management – Eight Critical Components

Sponsored by Parisi Franchise Systems, Inc.

Presented by Brent Darden, Owner & General Manager, TELOS Fitness Center 
  • Learn how to create a foundation for success
  • Review internal and external marketing principals of marketing personal training
  • Understand why support systems are the secret to a successful program
  • Discover how to build ownership and accountability among trainers

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Product Code: 544

 

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IHRSA's Guide to Personal Training

Author: Presented by IHRSA
The IHRSA Guide to Personal Training was designed to assist club owners and operators who either have existing personal training programs or are looking to offer them for the first time.  This unique publication details statistics of American persona
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Product Code: 543

 

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Club Programming for Fun, Retention & Profit

Author: Laurie Cingle
Presented by: Laurie Cingle, President, Laurie Cingle Consulting & Coaching
  • Learn how to develop effective and profitable club programs
  • Discover how to utilize programs to promote your club memberships.
  • Learn how to develop an effective and profitable personal training business.

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Product Code: 542

 

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Outrageous Customer Service

Author: Nicki Anderson
Explains how personal trainers can create a special niche in the marketplace for themselves by doing something that costs them little, yet garners relatively large returnsùgreat customer service. The DVD presents unique customer-service ideas and suggesti
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Product Code: 827008757190

 

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Boot Camp Complete: From Start to Finish

Author: Todd Durkin, MA, CSCS, NCTMB
Examines several of the key factors involved in conducting boot camps, including marketing, recruiting, retention, safety issues, equipment needs, and specific protocols, AND concludes with a demonstration of a real boot-camp class. Whether a person is cu
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Product Code: 827008472291

 

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The Strength Training Workout Encyclopedia

Author: Tom Kelso
Length 90 pages
Preview available
Also available as an eBook
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Product Code: 9781606790359

 

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Creating a Member-Centric Club Environment

Author: Karen Wischmann
Presented by: Karen Wischmann, President, Total Woman Gym

Length: 1 hour 24 minutes

Sponsored by Parisi Franchise Systems, Inc.

In this webinar, you will:
  • Learn how to define your club's standards for member-centric excellence
  • Discover how to create programs that get and keep your members involved
  • Explore how to use your web site to create a community for your members
  • Learn how to communicate with your members the right way

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Product Code: 540